China Yida’s FETV Commences Strategic Partnership with Fuzhou Fen-Zhong Media

2008-09-04 18:27 1188

FUZHOU, China, Sept. 4 /Xinhua-PRNewswire-FirstCall/ -- China Yida Holding Co., Ltd. ("China Yida" or "the Company") (OTC Bulletin Board: CYID), a leading comprehensive tourism and media management company, today announced that China Yida has entered into a strategic partnership with Fuzhou Fen-Zhong Media (FFZM). FFZM is the largest media group in Fujian Province, whose specialized focus is on advertisements broadcasted over a variety of networks, including a network televised in corporate office spaces, a network of Fujian express-way television channels, and a network televised on airport shuttle buses.

China Yida and FFZM, as strategic partners, have entered into a media swap agreement whereby each will be able to air advertisements promoting its events and programs on the other’s network. During the cooperation period, FETV, China Yida’s wholly owned advertisement management rights’ education television station, will serve as a television media platform to broadcast FFZM’s advertisements in Fujian Province, while FFZM will offer three media advertising platforms for FETV’s program and media event advertisements. This agreement extends FETV and FFZM’s history of collaborations on program and event promotions to broaden both their potential advertising audiences.

FFZM and FETV both focus their marketing efforts on the business elite, who have demonstrated strong consumption patterns. FETV program advertisements are broadcast over the air, as well as over "new media" channels, which attract attention from the business elite and potential customers effectively throughout the day. FFZM’s office space television advertising network covers roughly 85% of the commercial buildings in Fuzhou. Its network of express-way TV channels covers more than 200 deluxe express buses, and its airport bus radio station is broadcast over more than 20 routes between Fuzhou and the airport. As a result of this cooperation, FETV station can potentially directly influence 630,000 businessmen per day and 16.9 million people per month, laying a foundation for FETV to boost its audience ratings and explore new cooperation opportunities for advertisements and promotions.

Dr. Chen Minhua, Chairman of China Yida, commented, "Our media swap agreement with FFZM is a landmark event for FETV, allowing us to leverage opportunities offered by CETV, the nationally aired television platform, as well as a chance for FETV to launch land media campaigns through the strategic partnership between FETV and FFZM.

"China Yida has begun to execute its vertical and horizontal media development strategy for FETV. It has deployed its external win-win strategy through horizontal cooperation with other media and related industries following its successful execution of its vertical internal joint development strategy among affiliated scenic spots and media. At present, on the vertical integration front, FETV is actively cooperating with national-level TV media and planning a branded TV program. On the horizontal side, FETV is negotiating with many provincial and municipal TV media companies to obtain management rights and is in discussions with an influential newspaper to set up a television/newspaper alliance with the print media segment," Dr. Chen continued. "China Yida’s steady implementation of its development strategy will no doubt bring more business opportunities, helping it to broaden its influence among its target audiences and augment its position in the media industry."

About China Yida

China Yida Holding Co. is a leading management company focused in China’s emerging and fast-growing tourism and media markets. Headquartered in the city of Fuzhou, in China’s Fujian province, China Yida offers operations management services, including management consultation, and specializes in the investment and development of natural, cultural and historic scenic sites (primarily the Great Golden Lake’s five scenic attractions: Golden Lake, Shangqing River, Zhuangyuan Rock, Luohan Mountain and Taining Old Town.) The Company’s media business also provides operations management services, including channel, column and advertisement management for television stations (presently the Fujian Education Television station (FETV), a top-rated education television station at the provincial level whose advertisement management rights are wholly-owned by the Company).

About Fuzhou FEN-ZHONG Media (FFZM)

Incorporated in 2002, Fuzhou FEN-ZHONG Media is one of the largest media organizations focusing on video media in Fujian Province. FFZM takes focus television network of commercial buildings, high-speed channel car mobile television network and Fuzhou airport bus broadcast network as its primary business. Its media network has wide coverage, with concentrated target groups and notable publicity effect. At present it has become the most influenced telecasting platform in Fujian province.

Forward-looking Statement

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate, "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements, involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of China Yida Holding Co., Inc. (the "Company") to be materially different from those expressed or implied by such forward-looking statements. The Company’s future operating results are dependent upon many factors, including but not limited to: (i) the Company’s ability to obtain sufficient capital or a strategic business arrangement; (ii) the Company’s ability to build and maintain the management and human resources and infrastructure necessary to support the anticipated growth of its business; (iii) competitive factors and developments beyond the Company’s control; and (iv) other risk factors discussed in the Company’s periodic filings with the Securities and Exchange Commission, which are available for review at under "Search for Company Filings."

For more information, please contact:

China Yida Contact:

Ms. Chen Xiao Xing

Vice President

Tel: +86-591-2830-8999


Investor Relations Contacts:

Devin Jin

Taylor Rafferty, Shanghai

Tel: +86-21-6289-5658


Delia Cannan

Taylor Rafferty, New York

Tel: +1-212-889-4350


Source: China Yida Holding Co., Ltd.
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