China Yida to Present at 9th Annual Cowen and Company Consumer Conference

FUZHOU, China, Dec. 23, 2010 /PRNewswire-Asia/ -- China Yida Holding Company (Nasdaq: CNYD) ("China Yida" or the "Company"), a leading diversified entertainment enterprise in China, today announced that Mr. George Wung, the Company's Chief Financial Officer and Mr. Wei Zhang, the Company's Vice President of Investor Relations, will present at the upcoming 9th Annual Consumer Conference which will be held by Cowen and Company on January10-11, 2011.

Presentation Time: 8:30 - 8:55 a.m. Monday, January 10, 2011

Location: The Westin Times Square, New York, New York

The management team will be available to meet with investors at the conference. Please contact Cowen and Company institutional sales team directly if you wish to schedule a one-on-one meeting with China Yida management.

About China Yida

China Yida is a leading diversified entertainment enterprise focused on China's fast-growing media and tourism industries and headquartered in Fuzhou City, Fujian province of China. The Company's media business provides operations management services; including channel, column and advertisement management for television station, presently the Fujian Education Television Station ("FETV", a top-rated provincial education television channel), and "Journey through China on the Train" (an advertisement-embedded travel program, currently the only on-board media program from third party authorized by Ministry of Railways). Additionally, the Company provides tourism management services, and specializes in the development, management and operation of natural, cultural and historic scenic sites. China Yida currently operates the Great Golden Lake tourist destination (Global Geopark, including Golden Lake, Shangqing River, Zhuangyuan Rock, Luohan Mountain and Taining Old Town), Hua'An Tulou tourist destination (World Culture Heritage, including Dadi Tulou cluster and the Shangping Tulou cluster), China Yunding Park (National Park, including Flower Terrace, Heavenly Lake, Colorful Waterfall, Red River Valley and Jade Valley). It is also developing three other tourism projects, including, the Ming Dynasty Entertainment World, China Yang-sheng (Nourishing Life) Paradise and the City of Caves. The Company's operating scenic sites are over 300 square kilometers in area. For further information, please contact the Company directly, or visit its Web site at http://www.yidacn.net.