BEIJING, Feb. 8 /Xinhua-PRNewswire/ -- China online game leader Beijing Perfect World Technology Co., Ltd. commented that the lack of cultural elements in China's online games explained what lies behind the difficulty of marketing such online games overseas amid popularity of other China related products that storm around the world. With Euro-American fantasy online games long dominating the market as a mainstream force, very few games carrying a China label appeared in the market and even less survived the competition. Beijing Perfect World believes that most Chinese online games did not do well overseas as these products failed to express the Chinese cultural elements that attracts users worldwide.
Traditional Chinese culture is one of the world's important cultural heritages, but game developers have so far failed to take advantage of the richness that lies within. The one exception being Beijing Perfect World's "Perfect World", exported to Japan in 2006 as a China game with a rich cultural content. The game featured Chinese myths packaged with a Kung Fu fantasy content, powered with a 3D-engine to create a rich, mystic pre-historical China that became an instant hit. "Perfect World" was exported to over ten countries and was one of the most successful Chinese-produced online games around the world.
"Zhu Xian", to be launched in 2007, is set to become another Beijing Perfect World masterpiece, with a strong Chinese character. Adapted from the highly popular fantasy novel -- "Zhu Xian" -- referred as "the most classical fantasy fiction in the post Jin Yong era", the game features swordsmen and Daoist actions based on a mythical fantasy setting. China's most mystic mountains and landscapes are recreated with the latest high definition animation, while players experience a soul-searching journey of Daoist swordsmen to develop his or her physical and philosophical self. The game seeks to hustle China's online fantasy games to new heights, after "Perfect World" and "Wulin2", by demonstrating a new side of traditional Chinese culture.
Beijing Perfect World Technology expects "Zhu Xian" to take the lead in the online gaming race and to establish a new genre in the world online gaming scene based on Chinese fantasies and culture.
Introduction of Beijing Perfect World Technology Co., Ltd.
Beijing Perfect World Technology Co., Ltd., ( http://www.wanmei.com/en/wanmei.htm ) founded in 2004, was originally invested in by Mr. Chi Yufeng, the president of Human Software Corporation, a leading company in educational software enterprises in China, as well as other famous people in Information Technology. The aim of the company is to develop national online games and make world-class online games with heart and soul, while striving to be the leading team in the development of online gaming in China and publicizing traditional Chinese culture to the world.
With an effective management team, outstanding techno-talents, wide markets and rich marketing experience, the Company now employs more than 500 staff, 17% of whom have acquired Masters or Doctors degrees. Relying on precise and stable technical accumulation and deep international influences, the company commits itself to developing internationally competitive products in more fields and leads Chinese interactive entertainment products to the world through more extensive international cooperation.
Introduction of "Perfect World"
Perfect World ( http://www.w2i.com.cn )is a great fantastic 3D online game presented by Beijing Perfect World Technology Co., Ltd. The company invested more than 30 million RMB into finishing the whole project over three years. Starting from a traditional Chinese myth that Pangu built the sky, land and people, the game created a particular historical period and took players to times of old, with its epic backgrounds and grandiose story content.
As a wholly homemade masterpiece, "Perfect World" covers many creative elements that are leading at home and abroad. The super-large and seamless map completely clears up regional limitations, flying status' makes the 3D war in real sense possible, while the function that large factions can build cities by themselves allows players to have fun while creating a whole new world. The private home system enriches the communication between players and making armaments in person lets players possess unique weapons. Also, there are more systems like individualized image setups, freely-designed fashion systems and a good friends system. Some close designs are very interesting: flying kites and fishing relaxes players; carriages and yachts area also on offer. All these lead players to appreciate the magnificent scenery in "Perfect World."
Introduction of "Wulin2"
"Wulin2"is a 3D Q edition Wu Xia fantasy online game which was developed by Beijing Perfect World in 2006. It cost over 200 million RMB and took a total of 2 years to develop, creating a brand-new "Online Comedy Game" entertainment style for gamers. The game story starts at the Tongfu hostel, moving from the small hostel and the small town of Qixia to the world, which is full of danger. It brings the players to an unpredictable Wulin world where the players can do what ever they want, trying their best to become a hero of the Wulin world.
The game story of "Wulin2" is drawn from the current famous comedy teleplay, which uses the same name. In order to inherit "Perfect World's" consistent and precise game style, the game is created by an advanced 3D engine. It possesses the characteristics of small sized client server, low requirements of computer hardware and fancy images. Meanwhile, according to the good many grateful characteristics of the "Wulin" teleplay, Beijing Perfect World initiated the "Online Comedy Game." It concentrates on the comfortable humorous game style from the aspects of the game background, tasks, systems and so on, and it always amuses the players through humorous dialogues and tasks.
