omniture

Concordia Launches the Ascent, the Future of Brewed Coffee

Concordia Beverage Systems
2013-10-26 06:38 1791

-- The Ascent brews 12 ounces of cafe-quality coffee in under 30 seconds

BELLEVUE, Washington, Oct. 26, 2013 /PRNewswire/ -- Today Concordia Beverage Systems, Inc., a global leader in self-serve super-automated coffee systems, announced the launch of the Ascent, its latest innovation in specialty coffee solutions. The Ascent eliminates a crucial dilemma facing purveyors of gourmet brewed coffee: the tradeoff between speed and high quality taste. Using proprietary low-pressure brewing technology, the Ascent brewer system pours a cup of cafe-quality brewed coffee in under 30 seconds, grinding fresh beans, heating filtered water, and extracting the perfect cup.

(Photo:  http://photos.prnewswire.com/prnh/20131025/SF04705)

While espresso-based coffee drinks have seen rapidly increasing popularity in the U.S. for nearly two decades, the market for commercial automated coffee equipment is still dominated by traditional brewers. These machines comprise 96.5% of the market, according to recent research conducted by Concordia. In the past, coffee vendors had to choose between speed and taste: either a machine that churns out brewed coffee quickly or one that produces the kind of slow-brewed cafe-quality coffee preferred by the growing population of coffee fanatics and aficionados. The Ascent fulfills vendors' needs for speed without sacrificing flavor.

The Ascent's unique single-serve brewing process eliminates the need to brew large batches of coffee (or throw away old batches that have gone stale), helping to reduce overall coffee costs by up to 20% in field trials. To improve taste, it does not use any filters or other consumables that remove beneficial oils and aromatics from the customer's cup. The Ascent can brew up to two types of gourmet coffee, and pours three different drink sizes in addition to multiple carafe sizes. It can even pour iced coffee.

Source: Concordia Beverage Systems
collection