Content Marketing 101: 3 Tips to Combat Content Blindness

NEW YORK, Sept. 18, 2015 /PRNewswire/ -- With small business brands continually focusing their attention on producing quality content attractive to their target audiences, the stark reality is there isn't enough time in the day to consume a fraction of the content that is created. This begs the question, "Does content blindness exist and if so, how can you combat it?" PR Newswire's Small Business PR Toolkit contributing author Heather Wied answers this question with a resounding "yes," and in her latest post, provides three ways that small businesses can cut through content clutter.

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1. Get back to basics. Wied provides the five steps to the consumer purchase process and highlights which step content marketing falls under. By understanding the basics of the sales cycle and striking when the iron is hot, Wied suggests your content should provide value in time, money or quality.
2. Embrace your brand's voice. What better way to keep your reader's attention than by telling stories that grab at their emotions? Your brand's story is your own and that affords a natural tie in for emotional connections because stories are familiar.
3. Content amplification. Wied sites an example of a customer that launched a new platform and chose to promote the launch through their owned channels and limited the amplification to a blog post. Wied knows that isn't enough and she suggests you should maximum your distribution and choose your outlets based on your target market and strengths.

To read further on the three ways to combat content blindness in your content marketing strategy, read Wied's entire article here: http://bit.ly/1W4WIYk.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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