Country Style Cooking Restaurant Chain Announces Preliminary Second Quarter 2015 Results

CHONGQING, China, July 10, 2015 /PRNewswire/ -- Country Style Cooking Restaurant Chain Co., Ltd (NYSE: CCSC) ("Country Style Cooking" or the "Company"), a fast-growing quick service restaurant chain in China, today announced preliminary second quarter 2015 results.

For the second quarter ended June 30, 2015, the Company opened 5 new restaurants, bringing the total net restaurant count to 346, compared to a total restaurant count of 317 as of June 30, 2014. The new openings include 2 restaurants under the brand name "Mr. Rice." The Company deliberately slowed down its store opening pace in the second quarter as it focused on the redesign of visual identity system to enhance brand recognition. The redesign is scheduled for completion in July.

The Company currently anticipates second quarter 2015 net revenue to be approximately RMB348 million, representing year-over-year growth of around 0.7%. The lower than expected revenue was mainly due to a lower number of store openings and single digit negative same store sales in the second quarter.

Country Style Cooking plans to report its second quarter 2015 results in mid August.

About Country Style Cooking Restaurant Chain Co., Ltd.

Country Style Cooking Restaurant Chain Co., Ltd. (NYSE: CCSC) ("Country Style Cooking") is a fast-growing quick service restaurant chain in China, offering delicious, everyday Chinese food to customers who desire fast and affordable quality meals. Country Style Cooking directly operates all of its restaurants under brands of CSC and Mr. Rice and is the largest quick service restaurant chain in Chongqing municipality, home to Sichuan cuisine, one of the best-known Chinese regional cuisines. Additional information about Country Style Cooking can be found at

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the outlook for the first quarter of 2015, as well as Country Style Cooking's strategic and operational plans, contain forward-looking statements. The Company may also make written or oral forward-looking statements in its reports filed with, or furnished to, the U.S. Securities and Exchange Commission, in its annual reports to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: uncertainties regarding our ability to open and profitably operate new restaurants and manage our growth effectively and efficiently; risks associated with changing consumer taste and discretionary spending; uncertainties regarding our ability to maintain and enhance the attractiveness of our restaurants and our brand and image; risks related to instances of food-borne illnesses, health epidemics and other outbreaks; uncertainties regarding our ability to respond to competitive pressures; and uncertainties associated with factors typically affecting the consumer food services industry in general. Further information regarding these and other risks is included in the Company's reports filed with, or furnished to the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of this press release, and Country Style Cooking undertakes no duty to update such information, except as required under applicable law.


Country Style Cooking Restaurant Chain Co., Ltd.
Phone: +86-23-8866-8866

ICR Inc.
Bill Zima
Phone: +86-10-6583-7511 or +1-646-328-2520

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Source: Country Style Cooking Restaurant Chain Co., Ltd.