NEW YORK, February 27, 2013 /PRNewswire/ -- Research from Ipsos showed that in the U.S.A., 70 percent of customers hope to get coupon codes and free gifts from their favorite brands. Americans seems like saving deals very much, and when asked whether or not they would pay attention to brands because of coupons and gift vouchers, 70 percent of American respondents said "yes", a rate higher than the average level.
In America, women are more interested in coupons and free gifts than men. While this trend also exists in other countries, it is not as clear as in America. Overall, 56 percent of female respondents said they would pay attention to those brands with coupons or gift vouchers, but only 45 percent male respondents would do this.
There are no significant differences found in the analysis of respondents' household income, marital status, education level. Unemployed group and those under 35-years-old are more attracted by coupons and gift vouchers. The rate of attention that these two groups would give towards brands that offer coupons and gift vouchers is 53 percent and 52 percent respectively, higher than the average rate of 50 percent. However, high income, business and executives groups do not feel the way.
But we should notice that there isn't any statement relating to how customers feel about brands. However, it can be inferred from the fields that Ipsos monitors that people mostly keep in touch with brands through social networks.
Because of what has been discussed above, the B2C fashion website SooBest releases its coupons relating to women clothing, fashion jewelry, chic watches and others regularly. Customers can save more with these coupons when shopping at SooBest. In other words, coupons are a big saving deal.
