DMA Focusses on News Media Dual Transformation in a Disrupted Industry

SINGAPORE, Nov. 3, 2016 /PRNewswire/ -- According to Clark Gilbert, a Harvard Business School professor and former CEO of Deseret Media (USA), news publishing companies must split their digital and print operations in order to thrive in the digital age. This implies to conduct two transformations: the evolution of the legacy business and a new business that encompasses, beyond digital advertising, e-commerce, marketplace services and other emerging revenue streams. Wan-Ifra's Digital Media Asia (DMA) conference, which will take place in Singapore on 8-10 November, will gather over 200 media executives and feature inspiring case studies based on the Dual Transformation model…

Scott Anthony, a managing partner at the Singapore based Innosight consulting firm, recently co-authored with Clark Gilbert Dual Transformation, a book which proposes a practical and sustainable approach for transforming one's business in the face of imminent disruption. At Digital Media Asia, Scott Anthony will explain how nimble companies can come out of a market shift stronger and more profitable. 

Chris Lee, the CEO of Deseret Digital Media, played a crucial role in Deseret News' much commented transformation. He will take a half-day on November 8 to share with a reduced group of media executives how the Dual Transformation philosophy has been implemented at Deseret. He will also comment during his DMA's opening keynote presentation, how his local media company has embraced a mobile-first digital model which has allowed Deseret to successfully face disruption.

Asian companies such as MediaCorp -- Singapore's leading broadcasting company -- have taken inspiration from the Dual Transformation model. Guillaume Sachet, Head of Strategic Planning at MediaCorp, will present at DMA the multimedia broadcasting group's journey through digital transformation, with some insights on its latest digital strategic orientations.

Since its launch in 2009, Wan-Ifra's Digital Media Asia (DMA) conference has grown to become the largest digital event dedicated to the publishing industry in Asia. 

Digital Media Asia 2016's conference will take place in Singapore on 8-10 November at the Orchard Hotel. It will feature close to 30 speakers from around the world and gather over 200 media executives from 23 different countries (check who is coming here).

DMA includes one day of masterclasses delivered by highly qualified trainers -- this year, Chris Lee, the CEO of Deseret Media Digital and Data journalism expert Kevin Anderson (formerly from The Guardian and USA Today) -- two days of conference packed with exciting sessions and featuring world-class speakers, the presentation of the Asian Digital Media Awards winners and a digital products and services Expo.

Confirmed speakers also include…

• Nick Petrie, Deputy Head of Digital, The Times & Sunday Times, UK
• Tan Lee Chin, Chief Content Officer, MCIL Multimedia, Malaysia
• Marej Qazi, Head of Digital APAC, Dow Jones, HK
• Xavier Grangier, Head of Digital/CTO, Liberation, France
• Christina Lo, CEO, Stakk Factory, Hong Kong
• Mi Li, Senior Marketing Manager, Audience Development and Global Partnerships, FT, UK
• HS Shin, Head of Digital Division, Chosun Ilbo, Korea
• Chris Prinos, VP Digital Business Development, La Presse, Canada
• Indraneel Ganguli, SVP & Global Head, Brand & Field Marketing, Tech Mahindra, India
• Jonny Wright, Managing Director, WSJ, HK
• Warren Fernandez, Editor in Chief EMTM, SPH, Singapore
• Ben Shaw, Global Head Advisory Services, Wan-Ifra, Germany
• Andy Budiman, Director Kompas Cyber Media, Kompas, Indonesia
• Tobias Henning, Managing Director Premium, BILD, Germany
• Nicole Wilke, Head of Product, TechCrunch, USA
• Dushyant Khare, Head - Global Partnerships Southeast Asia & India, Google

Event Venue & Hotel

The Orchard Hotel, 442 Orchard Road -- in the heart of Singapore's premier shopping and entertainment district -- is the venue and official hotel for DMA 2016. Publish Asia delegates and exhibitors/sponsors will enjoy a special rate.

To register, please contact Wilson Leong at +65.6562.8446 or wilson.leong@wan-ifra.org.

For more information on sponsorship or exhibiting, please contact Kayer Chang at +65.6562.8444 or kayer.chang@wan-ifra.org.

Website:  http://events.wan-ifra.org/events/digital-media-asia-2016

Logo - http://photos.prnasia.com/prnh/20150319/8521501726