SHANGHAI, China, April 16 /Xinhua-PRNewswire/ -- Digital Media Group Company Limited (“DMG”) announced today that Shanghai Metro Line 4 will be added to its existing digital outdoor media platform. Currently, Shanghai Metro Lines 1, 2 and 3 as well as Nanjing, Tianjin, Shenzhen and Chongqing Metros are all part of DMG's national footprint.
Four new stations on Shanghai Metro Line 2 were added to the network in late 2006. Combined with the 22 stations on Line 4, Shanghai's network will expand to 74 stations totaling 747 on-platform plasma displays and 3,366 LCD displays inside the subway trains. According to the latest report from CTR (a JV of Taylor Nelson Sofres Research), DMG's media reaches 96% of all passengers. Commuters spend 74% of their time watching DMG.
As China's leading supplier of digital media technology and the largest digital media operator inside subway systems, DMG is devoting significant resources to design upgrade and operate its Passenger Information & Direction System (PIDS). DMG's research and development center is headquartered in Beijing. “We will continue to refine and improve our service standards through technical innovation and management dedication,” said James Lim, Chief Executive Officer of DMG.
For more information, please visit http://www.DMGtv.com .
