SHANGHAI, July 21 /Xinhua-PRNewswire/ -- Digital Media Group (DMG) is partnering with New Media Information Communication Limited of the Shanghai Media and Entertainment Group (SMEG) to jointly operate Shanghai’s digital commuting network infrastructure. The new Digital Information Display Network echoes Shanghai’s increasing efforts in promoting public transportation and a greener community.
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Combining the superior technical prowess of the SMEG group with DMG’s operation know-how, the Digital Information Display Network provides news, weather, community plus updated transportation information to millions of commuters through the more than 800 high-tech plasma displays at bus waiting areas around Shanghai.
This major business initiative, which begins July 2008, also signals DMG going from a solely subway digital media operator to an above-ground general transportation operator. The network also adds 5 million passengers to DMG’s existing footprint in Shanghai.
With the approaching 2010 World Expo, host city Shanghai is racing ahead to improve the overall public awareness of its overall information infrastructure like the provision of digital information in public areas. The joint force of SMEG and DMG provides an ideal solution to commercialize the digital network yet providing interesting and useful information to the general public.
About DMG
DMG (Digital Media Group) is China’s leading technology integrator and operator of digital media networks for use in subway systems. DMG pioneered and installed China’s first multimedia passenger display system (PIS) in 2002. The system provides passengers with updated train and emergency information, together with other interesting information and alluring advertisements, and in this way helps subway systems to improve their operating effectiveness. DMG now has offices in Hong Kong, Shanghai, Beijing, Tianjin, Nanjing, Shenzhen and Chongqing. DMG’s network of flat panel displays in 15 to 60 inches could reach more than 30 million people each week. Through this network the metro operating companies can ensure the public is fully informed, and advertisers can gain access to the millions of passengers.
