BEIJING, Sept. 16, 2015 /PRNewswire/ -- Recently, one of the National Basketball Association's best centers Dwight Howard signed with Chinese sports brand Peak. As an undisputed superstar athlete, Dwight has extraordinary influence on a global scale and through brands interacting with stars and cooperating each other, the global influence of Peak will get a boost while the sales volume of Peak products can also guarantee from the Stars Strategy.
As the economy continues to advance, the export of Chinese commodities and capital is also stepping up. The key for elevating the country's international core competiveness now lies in building up a global reputation. Many Chinese brands have global promotions, and Peak is hoping to raise its profile with its "Superstar Strategy."
Mr. Zhihua Xu, CEO and Executive Director of Peak, commented, "Mr. Dwight Howard is currently one of the best and most renowned basketball players in the world. On the court, he has displayed self-confidence and embodied the warrior spirit and values that are consistent with Peak's 'I Can Play' brand image. I believe that our endorsement of Mr. Howard will further enhance the professionalism of Peak's brand image and increase our influence in the industry. I also believe that Peak and Mr. Howard will fight side by side to drive Peak forward on its path towards excellence and internationalization."
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