BIEL/BIENNE, Switzerland, July 2, 2014 /PRNewswire/ --
The Evolution of an Icon
EBEL is proud to introduce the new Wave - a collection of modern timepieces that retain the legendary DNA of the iconic wave bracelet, while reenergizing its dynamic design elements to create a more contemporary look and feel. The new Wave is an evolutionary reinterpretation of EBEL's Sport Classic watch collection which launched in 1977 and was one of the most widely recognized design statements throughout the watch industry. With its perfectly integrated case and bracelet and distinctive wave-shaped links, the iconic EBEL Sport Classic radiated a sense of movement and incredibly supple feel - these design elements immediately became an EBEL brand signature.
To view the Multimedia News Release click here: http://www.multivu.com/mnr/71400566-ebel-wave-evolution-of-an-icon
"When EBEL first launched the Sport Classic in the 70's, it took the daring step of introducing a design unlike any other on the market," said Mary Leach, Chief Marketing Officer, Movado Group, Inc. "While several of its innovative features seemed too avant-garde, this collection had a revolutionary effect on the watchmaking world and is still a brand icon today. We are so excited to present the new Wave, a modern interpretation that continues to embody EBEL's luxury and contemporary elegance."
Contact
CLIONA HUGI
EBEL - MGI Luxury Group S.A.
Silver Tower
Place de la Gare 2B
2501 Bienne
Phone: 0041(0)32-329-36-92
CHUGI@EBEL.CH
