Exceed Company Ltd. Ranked Among China's Top-10 Sports Footwear Enterprises in 2010

Additionally recognized as one of China's 100 Most Valuable Brands of 2010 in the Footwear Industry

FUJIAN, China, Jan. 11, 2011 /PRNewswire-Asia/ -- Exceed Company Ltd. (Nasdaq: EDS) ("EDS", "Exceed" or "the Company"), the owner and operator of "Xidelong" brand - one of the leading domestic sportswear brands in China, today announced that on January 8, 2011 at a ceremony in Beijing, the Company was named, alongside other leading sportswear brands Li Ning and ANTA, as one of China's "Top Ten Sport-footwear Enterprises" and among the "100 Most Valuable Brands of 2010 in the Footwear Industry" by the National Productivity Center of the Leather and Footwear Industry.  

Mr. Shuipan Lin, Exceed's founder, Chairman and CEO, commented, "These prestigious distinctions demonstrate our strong position in the sportswear industry, and the positive impression that the high quality and innovative designs of our footwear products have made with consumers.  We believe that these awards will help to enhance our brand value, as we are poised to solidify and extend our position and build brand equity in the market."  

For further information of the Company, including presentations for download, please visit the Company's website at http://www.ir.xdlong.cn.

About Exceed Company Ltd.

Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and third-tier cities in China. Exceed has three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear, (ii) apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which mainly comprise bags, socks, hats and caps. Exceed Company Ltd. currently trades on Nasdaq under the symbols "EDS", "EDSWW" and "EDSUU".