omniture

EventBank Carves Out New Segment of Vibrant SaaS Industry -- Event SaaS

2014-08-19 21:00 2279

NEW YORK, August 19, 2014 /PRNewswire/ -- The year 2014 marks an important milestone for EventBank, a fast-growing technology start-up founded in November 2012 by CEO Eric Schmidt, a veteran tech entrepreneur. Recently, EventBank has made waves by pioneering the field of event SaaS, carving out a new segment of the vibrant $17 billion SaaS industry, which is enjoying growth of more than 20% per annum. Through cutting-edge cloud-based technology, EventBank is revolutionizing the event management software industry by providing hyper-intelligent business-centric software tools that captures big data to provide clients with tangible and monetizable opportunities.

Market research shows that half of today's organizations are seeking to deploy cloud-based business intelligence (BI) tools in 2014. EventBank is ready to fulfill the market's needs with its BI software tools and built-in analytics. Additionally, its unique, high return on investment (ROI) capabilities and early-mover advantage, positions EventBank well to capture a significant share of the $29.6 billion event management software market.

CEO Eric Schmidt said, "We offer more than what our competitors are able to because we're not just an event management software company. Our software tools provide customers with real-time business intelligence, which unlock valuable information hidden within big data. Every time a user or event attendee interacts with EventBank's platform, our seamless, one-stop solution set gathers valuable data normally ignored or lost in spreadsheets on individual desktop computers. The data not only offers invaluable information to event organizers but also to its attendees, forming a sustainable, self-sufficient ecosystem. This versatility is the driver of targeted marketing efforts and potential new sources of revenue for our customers."

In June, EventBank announced that it joined the Cloud Security Alliance (CSA), founded by BSI and Fortune 500 companies. CSA is a non-profit organization with a mission to promote best practices of providing security assurance within Cloud Computing, and to provide education on the uses of Cloud Computing to help secure all other forms of computing.

EventBank offers a Linux-based solution employing both schema-based SQL and cutting edge, non-schema-based NoSQL to fully utilize the advantages from both technologies to provide unprecedented SaaS agility. EventBank's web and mobile clients are coded with the latest html5+css3+ajax with the support of state-of the art technologies including SASS, Green Socks, Nodejs which displace unstable flash plug-ins for the ultimate user experience. Furthermore, both android and iOS clients are coded utilizing best practices standardized by Google and Apple.

"Every event, regardless of its size, creates opportunities that drive businesses. They create lasting impressions and provide a physical touch point between a brand and its audience," Eric Schmidt added. "Not only do events establish strong brand awareness, but they also generate potentially valuable data. However, companies lack the tools and techniques necessary to effectively mine, organize and analyze data that are generated by events. EventBank offers one user-friendly technology platform to better plan, organize and execute every event to optimize business returns."

EventBank is certainly one company to keep an eye on, being one of the first to create a public cloud across the US, China and Europe. The company has initially set its targets on the US and China markets and has turned heads lately with corporate and professional organizations that typically have been early adopters of leading-edge technology, interested in its solutions. When asked what EventBank's greatest asset was, Eric Schmidt modestly replied, "Clearly, it's our vigorous team of professionals we recruited from 6 different countries. They are constantly challenging each other to provide the perfect solution for customers around the globe."

For further information, please contact:
RAINY BAI
Tel: +86-10-5729-7023
Email: rainy.bai@eventbank.com

Source: EventBank
collection