SHANGHAI, March 14, 2012 /PRNewswire-Asia/ -- Expo Lifestyle for Luxury and Excellence (www.expolifestyle.com) is an unparalleled event which takes place in Shanghai on 19-22 April 2012 and celebrates luxury lifestyle on the occasion and within the 17th edition of CIBS (www.boatshowchina.com), the most important yacht show in Asia. ELS Shanghai vows to be a unique platform fully dedicated to the excellence in high-end lifestyle, and with the yacht show combined will prove to be an outstanding launch in the fastest growing and most sophisticated city in China.
A market predicted to be the biggest in the world calls for a superlative approach to marketing. Hence the growing trend for luxury brands to bypass New York, Paris and London in favour of Shanghai or Beijing to debut new products or show their most elaborate offerings. Shanghai has the second highest number of wealthy people in China and its influence extends throughout the whole Yangtze Delta region, the richest in China. By 2011, the number of households with net-worth over 1 million USD will grow from 417,000 to 609,000.
Both fairs, ELS and CIBS, are organized by UBM Sinoexpo, part of UBM Asia, a reference in the trade fair business worldwide.
CIBS caters to the top-notch segment of the luxury yacht producers. Sporting an enviable 16 years history CIBS is proud to display the very best of the luxury production. In its 2011 edition it hosted over 400 exhibitors from more than 20 countries, attracted over 22,000 visitors and received more than 600 media coverage around the world. The overall turnover was up threefold to an astonishing 150m USD.
Considering the booming high-end market in China, UBM is thus launching an independent but complementary salon - ELS - aimed at offering HNWI the chance to visit a pavilion dedicated to the excellence in lifestyle within the same CIBS venue for three main reasons: PR event, direct purchases and business opportunities. For luxury lifestyle exhibitors already operating in China or interested in entering the market, the Expo will provide immediate exposure to prospective customers, investors, luxury malls directors, distributors and to hundreds of influential commentators.
Key VIP communities (such as P1.cn) are engaged to organize guided tours for their VIP members, to whom ELS exhibitors will be personally introduced. Moreover, ELS exhibitors will be visible on these VIP platforms before, during and after the fair.
Cherry Zhu
021-64371178 ext 301
Yiyi.zhu@ubmsinoexpo.com
