HONG KONG and SINGAPORE, Nov. 25, 2014 /PRNewswire/ -- FITCH was honoured at the inaugural Transform Asia Pacific (APAC) awards last week, winning three awards: Gold in Best Visual Visual Identity from Retail Sector category for the work with VIVID Homes by B&Q China and a Highly Commended award for TianHe allgood in the same category, along with a Bronze in Best Brand Experience category for the work with Asian Paints in India The design work for these projects were carried out by FITCH's Singapore office, the most awarded in the FITCH network.
The long-term collaboration between Asian Paints and FITCH has seen a seamless retail experience being implemented across Asian Paints' flagship stores and dealer outlets throughout India. For VIVID Homes, FITCH looked holistically at the future of home improvement and developed the new brand for B&Q in China, reinventing how people renovate their homes. VIVID is pioneering a more collaborative customer experience, setting new home renovation standards in China that stands for quality, safety, and trust. The TianHe allgood brand was conceived from a department store retailer's ambition to create a distinct new supermarket brand, which would become a new benchmark offer in China.
Representing FITCH at the awards ceremony, Simon Bolton, CEO of FITCH Worldwide, said, "I'm delighted to report that FITCH did extremely well in the inaugural Transform awards. FITCH Singapore was lauded for work for VIVID (Gold), Asian Paints (Bronze), and Highly commented for TianHe. The awards provide an important platform for international recognition of excellent work in brand development in the region."
Recognising the best in brand repositioning, brand development and transformation, Transform has run its awards programme in Europe for five years prior to this first foray into APAC region.
Andrew Thomas, publishing editor of the Transform magazine, commenting on the inaugural awards programme: "The standard of work coming out of the Asia Pacific region is as good as any from around the world. There is much for which brand practitioners and their agencies and counsel can feel proud. We feel privileged to be a footnote in their organisations' stories by providing a platform from which to recognise the excellence of their changing brand narratives."
ABOUT FITCH
Designing the future. FITCH transforms consumer experience and accelerates business success. We deliver seamless solutions by combining the physical, human and digital elements of a brand to create unique experience signatures.
FITCH is a leading global retail and brand consultancy with an integrated offer of strategy, design and implementation, which enables us to deliver across all touchpoints. We do this for clients that include adidas, B&Q, Brown-Forman, Dell, H&M, Philips, P&G, and Sberbank. FITCH is a WPP company (NYSE).
For further information, please contact:
Jessalynn Chen
T: +65-6538-2988
jessalynn.chen@fitch.com
www.fitch.com
