Hong Kong, July 24 /PRNewswire-Asia/ -- Computer technology has made paperless office a reality: e-files, e-mails, e-adverts, etc. have all become commonplace. These innovations, in addition to increasing productivity, have saved numerous precious natural resources for our mother Earth.
Fairtheworld.com has taken "Fair" as its core value ever since its initial branding. "Fair the world, make the world fair!" has been the slogan. Now, it is going to introduce another concept- "Green Exposition" into the Expo Industry, reconsidering the industry's outlook from a "Green Marketing" angle.
Exposition is in itself a ritual for awareness building; it aims at bringing products or services to the outside world through a variety of means and within limited time and space. Nowadays, hosting a medium-sized exposition requires a lot of resources and time. Hosts must choose a venue and go to great lengths to build halls and supporting facilities. All the while exhibitors spend months or even half a year to prepare for an expo, including producing posters, brochures, and other paraphernalia, as well as designing and building a booth in the expo hall. The whole process consumes large quantities of lumber, cement, paint and vast amounts of oil during transportation, which leads to greenhouse emissions. Then add to that the air and noise pollution incurred during the construction process. When a big show concludes, those painstakingly-built halls will be dismantled within 2 or 3 days or at most 1-2 weeks, leaving most of the resulting waste unrecycled.
In a time when the concept of environmental protection and resource conservation is permeating into all peoples, Fairtheworld is pondering the future of Expo industry. How do we contribute to our future generations, leave more trees and petroleum for them by introducing a green marketing value system into the Expo industry, just as the way the paperless office has been benefiting our children by saving paper and inks? It is these concerns that has led Fairtheworld to build the "Fair N Fair" Expo platform!
The "Fair N Fair" 3D Virtual Expo platform has been a role model for commercial applications of 3D virtual reality technology ever since its birth. Also its environmental significance has gone further than the revolutionary impact of its "next generation B2B e-commerce model." "Fair N Fair" provides a virtualized solution for traditional exposition entities by employing 3D virtual reality technology and "e-commerce matrix." It performs as well as a real-world exposition, yet with a far smaller capital, time and manpower input. Also, it is globalized, integrated and instantly-connected -- these merits will beat traditional expositions and place it as a high-efficiency, low-cost, environmental-friendly, next generation "Green Exposition." It is the next trend for the Expo industry under the guideline of "green marketing."
