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BANGKOK, March 17, 2015 /PRNewswire/ -- UBM, the organisers of Fi Asia, recently held a successful journalist program to encourage media coverage, and inspire more overseas exhibitors and visitors to attend Fi Asia 2015 (9-11 September, BITEC Bangkok, Thailand) and position Fi Asia as the ASEAN business platform for food and beverage ingredients.
"We worked on the principal that journalists will be more motivated to provide detailed and extensive media coverage if they have actually visited our incredible country and experienced some of our leading F&B companies and their products first-hand," said Rungphech Chitanuwat, Business Director, UBM Asia (Thailand) Co Ltd.
With TCEB's support, 16 journalists from relevant media from seven Asian countries visited four leading food companies in Chiang Mai, showcasing innovative and high quality products which primarily use the abundance of raw materials sourced from northern Thailand.
Sun Sweet Co., Ltd – a global sweet corn industry leader, with its internationally-recognised flagship 'KC' brand. Producing more than 100,000 tonnes annually, all products are processed within 24 hours of harvesting to keep their freshness.
Bee Products Co., Ltd – offers a range of products in addition to honey, including bee pollen, royal jelly and propolis. Recognising that a key factor to their success is R&D, they cooperated with Chiang Mai University to investigate the properties of honey made from the famous longan flower to create uniqueness and add value to its products.
Premium Foods Co., Ltd – "making quality is our priority" is not just a motto, but a philosophy, and this was evident throughout the company's impressive operations in the production of a range of food ingredients, frozen and ready-to-eat foods.
Chiang Mai Fresh Milk Co., Ltd – processing 160 tonnes of milk each day, with just over half of production going to the school milk program, providing 100% pure cow's milk, an important source of calcium and protein.
While the businesses visited were very diverse in their product ranges, there was a constant recipe for their successes to ensure high quality products, and readiness for the coming ASEAN Economic Community including;
A Press Conference in cooperation with Thailand Board of Investment (BOI), the Federation of Thai Industries Chiang Mai Chapter and TCEB encouraged local food and beverage manufacturers to visit Fi Asia 2015.
A dinner then allowed industry leaders to informally network with the journalists to further promote Thailand's strengths and resources for the F&B market.
The program also included a visit to the Halal Science Centre, Chulalongkorn University, which is widely recognised as a pioneer in halal research and innovation. Thailand is known as a world leader in halal quality and compliance.
The program concluded with a meet the press luncheon with the Presidents of the Food Science and Technology Association of Thailand (FoSTAT), the National Food Institute (NFI) and Rama Production Co., Ltd. This gave the journalists a better understanding of developments and trends in the Thai and ASEAN F&B industries.
The journalists agreed that their personal experience of the F&B industry in northern Thailand will help them better understand why Thailand is the 'kitchen to the world', and to positively profile and support our food manufacturing industries in their local media.
About The Show
Your gateway to the entire Southeast Asian food & beverage industry
Fi Asia 2015 is the must-attend business platform for food and beverage professionals. Grow your business network with an expected 650+ leading local, regional and international ingredient suppliers, all under one roof.
In its 19th edition, Fi Asia continues to break records for exhibitor and visitor attendance. Annual growth of about 25% for the last four years confirms its status as Asia's flagship F&B industry event. The perfect moment to launch an additional product, Fi Asia 2015 will also feature health ingredients, strengthening Fi Asia 2015 & Hi as the leading ASEAN food ingredients exhibition.
Learn the latest industry trends and innovations with the Fi Asia 2015 & Hi conference and seminar programmes!
The educational program will feature the highlight "Health Ingredient and Functional Ingredients" symposium. An international conference supported by the Food Science and Technology Association of Thailand will focus on halal ingredients and food safety. Leading food and beverage exhibitors will also be presenting their latest products, technologies and developments.
About The Organiser
Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 25 major cities with 30 offices and over 1,400 staff.
With a track record spanning over 30 years, UBM Asia operates in 21 market sectors with 160 dynamic face-to-face exhibitions, 75 high-level professional conferences, 28 targeted trade publications, 18 round-the-clock vertical portals and virtual event services for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.
UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world's fastest growing B2B events markets. UBM China has 11 offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Guzhen and Shenzhen, where we organise more than 70 exhibitions and conferences. In ASEAN, UBM Asia operates from its offices in Malaysia, Thailand, Indonesia, Singapore, Vietnam and the Philippines with over 60 events in this region. UBM India teams in Mumbai, New Delhi, Bangalore and Chennai organise 20 exhibitions and 60 conferences every year across the country.
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