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HO CHI MINH CITY, Vietnam, March 21, 2014 /PRNewswire/ -- Food ingredients (Fi) Vietnam is the latest event from the Fi Global brand. "More than 150 leading Vietnamese, regional and international suppliers of food ingredients and 3,000 visitors are expected to take part," according to event organiser UBM Asia's (Thailand) Business Director, Rungphech (Rose) Chitanuwat. "Fi Vietnam is targeting visitors not only from Vietnam, but throughout the Mekong River Delta Region -- Thailand, Cambodia, Laos and Myanmar. The key distinction of the Fi portfolio is that our events are dedicated solely to food ingredients -- not finished foods. This allows us to offer a one-stop show for food ingredients with a more focused approach so we can better meet our client's specific needs and offer them the right ingredients for their success. Customers come to Fi looking to do business; they can see, touch, taste and smell food ingredients, experience the latest technologies, and find solutions to formulate products that meet consumer demands. Fi Vietnam is the only route for the food ingredient industry to enter the lucrative Vietnamese market efficiently," she said.
Rungphech invites all food ingredient industry professionals to attend Fi Vietnam 2014, from 21 to 23 May at the Saigon Exhibition & Convention Centre. "You will be amazed at what we can offer you, including an unrivalled mix of food ingredient products from leading suppliers. Fi Vietnam is also so much more than just a trade show", explained Rungphech. "Fi Vietnam includes a comprehensive and thought provoking conference and seminar program which is supported by the Vietnam Association of Food Science and Technology (VAFoST). The onsite conference and seminar program titled "Enhancing Food Safety In Product Development With Food Ingredients" will keep you up to date about industry issues and macro trends and the market outlook for the food ingredients industry. To help you better understand consumers and identify growth opportunities, there will be a session on consumer insights and innovation that will impact marketing strategies, influence consumers' emotions and thus their purchasing decisions."
Vietnam's food and beverage market is growing rapidly and is becoming a significant user of food ingredients, commented Rungphech. "For example, according to BMI's Q1 2013 Vietnam Food & Drink Report, per capita food consumption is forecast to grow at a robust 8.4% annually to 2017, with soft drinks and alcoholic drinks growing by 13.7% and 12.3% respectively during the same period. Future growth will be driven by the continuing urbanisation, busier lifestyles and a young population, all of which are leading towards increased consumption of convenience and processed foods as they place a higher importance on convenience, safety and health."
With less than two months until Fi Vietnam, make sure you mark your calendar for 21-23 May 2014 for this key industry event which is not to be missed! For further information on Fi Vietnam, including information on stand bookings, (a strictly limited number of stands are available) please contact nongnaphat.j@ubm.com or visit our website http://www.fi-vietnam.net for registration.
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The Fi Global portfolio of Asian events including Fi Vietnam promises to bring you right into the heart of the food and beverage ingredients industry. This will enable you to conduct business with confidence and network directly with the regions key stakeholders.
