omniture

First Disneytown Tenants Announced for Shanghai Disney Resort

Disneytown Offers Unique Dining, Shopping and World-Class Entertainment
Shanghai Disney Resort
2015-06-05 11:33 5860

SHANGHAI, June 5, 2015 /PRNewswire/ -- While construction continues on Shanghai Disney Resort, the resort today announced the names of the first tenants for its exciting shopping, dining and entertainment district, Disneytown. The tenants include well-known and trusted local and international brands including renowned restaurants Shanghai Min, Crystal Jade, and The Cheesecake Factory operated by Hong Kong Maxim's Group, as well as various retail options including stores under I.T group, i.t and BAPE STORE®, and a LEGO Brand Retail store. Other exciting high-profile brands including Food Republic, Coconut Paradise, The Dining Room, Hatsune, blue frog, Xin Wang Restaurant, BreadTalk, Toast Box, and Chow Tai Fook will also be the first of several dozen tenants that will work closely with Shanghai Disney Resort to offer world-class shopping and dining options.

Shopping, dining and entertainment areas are key features of Disney resorts around the world, helping guests enjoy an integrated resort experience alongside world-class theme parks and hotels. Shanghai Disney Resort's Disneytown will initially be comprised of a 46,000 square meter pedestrian-access area and will be located next door to Shanghai Disneyland, and within walking distance from both Shanghai Disneyland Hotel and Toy Story Hotel. When the resort celebrates its grand opening in spring of 2016, Disneytown will feature nearly 50 tenants including a high-quality, diverse mix of retailers – premium, affordable luxury and fast fashion options – and exciting restaurants for families and convention guests alike. While located next to the theme park, there will be no charge for admission to this unique area.

"Shanghai Disney Resort has worked closely with Chinese and international partners to develop new, fresh and exciting versions of these brands for guests visiting Disneytown," said Philippe Gas, general manager of Shanghai Disney Resort. "This area will offer a distinctive Disney experience, treating guests by both day and night to great dining, shopping and entertainment amid beautiful open-air promenades and lakeshore charm."

With Chinese guests in mind, Disneytown has been designed by an international creative team to demonstrate the perfect blend of Disney traditions and classic Chinese and Shanghai design and cultural elements, including traditional Shikumen architecture in homage to the unique heritage of Shanghai. Disneytown will be composed of five distinct districts, including Lakeshore, Marketplace, Spice Alley, Broadway Boulevard, and Broadway Plaza, to create a variety of experiences and unique offerings within each district.

Tenants of Disneytown will work closely with Shanghai Disney Resort to provide exclusive dining, shopping and entertainment experiences by tailoring every detail of the venues – from the decorations to menu design. Dining options will vary across the districts. Guests may enjoy fine dining experiences at upscale table service restaurants in the romantic theatre district, Broadway Plaza, where Shanghai Min and Crystal Jade will provide authentic Shanghainese and Cantonese cuisine with stunning views of Shanghai Disneyland from both balconies. The first Asia flagship restaurant of The Cheesecake Factory operated by Hong Kong Maxim's Group and blue frog's new-concept restaurant will be featured in Broadway Boulevard. Spice Alley will offer a variety of popular Asian cuisines in a casual, yet eclectic and fun environment and its dining experiences will offer something for everyone, including unique Southeast Asian cuisine and local Chinese delights from Food Republic, Thai food from Coconut Paradise and new Shanghainese dim sum and cuisine from The Dining Room. Casual dining experiences will be provided in Marketplace by Xin Wang Restaurant, the all-day Cantonese tea house, as well as fresh bakeries BreadTalk and Toast Box. Guests will also be able to experience a variety of waterfront dining options in the Lakeshore district such as California-style Japanese restaurant Hatsune, while enjoying views of both the lake and the Enchanted Storybook Castle to the north and the Shanghai Disneyland Hotel to the south.

Guests who visit retail shops at Disneytown will find exciting and exclusive Disney merchandise and a wide range of other options, including the popular fashion store i.t, premium trendy fashion apparel for young adults and kids at BAPE STORE®, and luxury jewelry retailer Chow Tai Fook. The area will also feature many other new experiential entries to the mainland China market, including the first flagship retail store operated by the LEGO Group in Asia to provide an integrated and diverse shopping experience with resort-exclusive offerings.

Shanghai Disney Resort is continuously striving to identify globally–known international and Chinese brands to enrich the guest experience in Disneytown. It will be a place where guests can relax and reconnect with family and friends with amazing new experiences waiting around every corner. With something for everyone, this festive venue will be a "must-visit" for anyone living in or traveling to Shanghai.

View of Disneytown: the district will incorporate unique Chinese and Shanghai architectural elements
View of Disneytown: the district will incorporate unique Chinese and Shanghai architectural elements

 

Rendering of Disneytown’s Lakeshore
Rendering of Disneytown’s Lakeshore

 

Rendering of Disneytown’s Broadway Plaza
Rendering of Disneytown’s Broadway Plaza

About Shanghai Disney Resort

Shanghai Disney Resort is a joint venture between The Walt Disney Company and Shanghai Shendi Group comprised of two owner companies (Shanghai International Theme Park Company Limited and Shanghai International Theme Park Associated Facilities Company Limited) and a management company (Shanghai International Theme Park and Resort Management Company Limited).  Shanghai Shendi Group holds 57% of the shares and Disney holds the remaining 43% of shares of the owner companies.  Disney has a 70% stake and Shanghai Shendi Group has a 30% stake in the joint venture management company.  The management company is responsible for creating, developing and operating the resort on behalf of the owner companies.

Shanghai Disney Resort website: www.shanghaidisneyresort.com

Photo - http://photos.prnasia.com/prnh/20150605/0861504964-a
Photo - http://photos.prnasia.com/prnh/20150605/0861504964-b
Photo - http://photos.prnasia.com/prnh/20150605/0861504964-c

Source: Shanghai Disney Resort
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