SINGAPORE, Dec. 20, 2012 /PRNewswire/ -- Formica®, the original high pressure laminates company, today announced the opening of a new flagship showroom in Singapore, the company's first in Asia.
The new showroom, located at 504, Sims Avenue, Geylang, close to the Central Business District, gives visitors the chance to expand their knowledge of the latest designs of Formica and its application beyond basic applications. The store features product displays such as cabinets, kitchen fixtures, bedroom and wall panels in a real-life home setting. Customers also have the opportunity to see and feel up-close the textures of different laminates on display.
"The Formica Singapore Showroom is a 'lifestyle' store that gives customers inspiration to design their home using high pressure laminates (HPL) in all areas of interior home furnishing," said Fred Wang, President of Formica Asia. "We believe the Formica Singapore Showroom will work as a bridge to inspire our architects and designers in Asia and has more effective communication with our customers."
Wang said that the showroom was aimed equally at interior designers and architects but also can provide inspiration to the general public as they seek to improve their lifestyles. "This new flagship showroom is ideally located for visitors to explore options, get inspired, meet with Formica representatives, collaborate with interior designers or architects and demonstrate the latest designs in a real-world application."
The focal point of the showroom is the unique lifestyle-driven designs, with mix & matched colors applying in a real-life home setting, establishing an updated, modern yet sophisticated tone as guests enter the space and experience beyond the product display areas.
Formica's intention was to design a space that communicates its quality, innovation and brand spirit. The showroom features a living room that comes with built-in cabinets in warm earth-tone wood grains matching with Formica DecoMetal®, the premium range of Metal Laminates & Solid Metal by Formica Group, hence enlivening the ambience. The built-in kitchen fixtures highlights the strength of Formica® 2mm thick Gloss Compact® Grade Laminate that luxuriate the beauty of a remarkably enhanced flat surface. Stepping into the bedroom area, the wall panels are installed with the new range of Wood Grains from Infinite Creations by Formica Asia, showcasing the brand's new series of design integrity of transforming the ordinary into something spectacular.
The opening of the showroom also showcases Formica's commitment in sustainability. Formica® Laminates are GREENGUARD Certified and Singapore Green Label Certified. To support Formica's commitments for environmental stewardship, sustainability was a driving factor throughout the design and construction process.
Formica® is committed to design, quality, service, integrity and sustainability. The showroom offers interior designers, architects, dealers, home owners and other guests with an easily accessible destination for viewing these design solutions at the following operating hours.
Monday to Friday: 9 am to 5:45 pm
Saturday: 9 am to 12: 30 pm
Sunday: Closed
Formica Singapore Showroom Information
Location: 504 Sims Avenue Singapore 387568
Tel: +65 6514 1313 (1-800-FORMICA)
Fax: +65 6846 7030
About Formica® Laminates
Formica® Laminates are made of specially selected kraft and printed papers impregnated with thermosetting synthetic resins and fused together under heat and high-pressure in a controlled environment to form single high-density sheets of laminates used for furniture and interior surfacing such as walls, worktops, kitchen cabinets, wardrobes, doors, office furniture, shelves, and more. All laminates are manufactured in strict accordance with the ISO 9001, ISO 14001 and OHSAS 18001 criteria and meet or exceed the performance requirements of ANSI/NEMA Standards, LD3-2000, BS EN 438:1995 and ISO 4586-2 for high pressure decorative laminates. Formica® Laminates have been certified according to the GREENGUARD Indoor Air Quality Certification Program for Low Emitting Products and the GREENGUARD Children and Schools Certification Program for Low Emitting Products.
About Formica Group
Formica Group globally leads the industry in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Group, its products, special programmes and promotions, visit www.formica.com.
Formica Group is a global group of companies consisting of Formica Canada, Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Shanghai Formica Decorative Material Co., Ltd., Formica (Thailand) Co., Ltd., Formica (Asia) Ltd., Formica Korea Corporation, Formica (Singapore) Pte. Ltd., Formica (Malaysia) Sdn. Bhd., among others.
Please Note: Formica and the Formica anvil device are registered trademarks of The Diller Corporation.
© 2012 The Diller Corporation
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MEDIA CONTACTS:
Shirley Chiu
Formica ASEAN
+6012 283 6421
shirley.chiu@formica.com
Janet Fung
Newell Public Relations (Hong Kong)
+852 2572 2100
janetf@newell.com
Emma Zhang
Newell Public Relations (Beijing)
+86 6581 0096
emmaz@newell.com
