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SHANGHAI, June 5, 2015 /PRNewswire/ -- Multinational health care organizations Fosun, Vamed and the UKTI, a non-ministerial agency of the UK government which assists UK business succeed abroad have availed themselves of Care Expo's "GoodMatch" program.
Recently Care Expo, in collaboration with UK Trade and Investment (UKTI), launched a GoodMatch event at the British Consulate-General in Shanghai. This event is aimed at China senior aged-care industry representatives to learn more about how collaboration opportunities in the UK can help China aged-care professionals make the most of their business strategy. The UKTI also perceived it as a great opportunity to tap into the knowledge of larger, experienced multinationals, SMEs and entrepreneurs from Care Expo database for doing business in China aged-care industry.
GoodMatch is the next evolution in two-way, business matchmaking whereby Care Expo utilizes its extensive database and knowledge of the aged-care landscape in China to 1) connect foreign businesses with carefully selected and well-evaluated Chinese businesses and 2) to introduce Chinese companies engaged in the China health care with foreign experts, service providers and manufacturers of geriatric products and technologies.
Care Expo's GoodMatch program is essentially a customized partnering solution. Each business's target customer is carefully evaluated, profiled and matches are developed from Care Expo's extensive database. In addition to pre and post-expo marketing, companies who take advantage of the GoodMatch program enjoy up to 5-7 private meetings in the Care Expo GoodMatch VIP Lounge with businesses whose products or services directly address a need or offer a solution to a challenge.
About the development of the GoodMatch program, Care Expo CEO Bromme H. Cole remarks, "These days, most astute business people always ask themselves a simple question before engaging in any marketing effort, namely '…is this marketing channel going to provide me with ROI?' Right? But far too often trade shows rely on their legacy and forget that industries are fluid, dynamic processes constantly challenging the status quo. Most exhibitors show up at a trade show, watch as visitors wander the aisles, speak to passersby and hope that the stars align and the right business match will appear at their booth. Alternatively, some trade shows recognize the importance of matchmaking but take a very crude approach without much consideration of the uniqueness of an exhibitor's business. We think there is an art and science to matchmaking and recognize that no one is in a better position to help exhibitors connect with the right customers than we are…so we thought about proactive solutions that would take the 'hope so' out of exhibiting at a trade show and actually enable strong ROI for our exhibitors. Out of this concern for our clients, we developed the GoodMatch program."
About Fosun: Fosun Group, involves in diversified businesses with focus on four sectors such as industrial operations, investment, asset management and insurance. Its industrial portfolio includes four segments: Pharmaceuticals and Healthcare segment, engaged in the research and development and trading of pharmaceutical products; Property segment, engaged in the development and sale of properties in China; Steel segment, which manufactures iron and steel products, and Mining segment, which involves in mining and ore processing of various metals. Its Asset Management segment operates through RMB, QFLP and USD funds, with names such as Carlyle and Prudential as general or limited partnership. Insurance segment operates to connect its investment capability to long-term capital. Retail, Services, Finance and Other Investments segment invests in Yong'An P&C Insurance, as well as in retail, finance and others. Official website: http://www.fosun.com/en/index.html
About Vamed: VAMED is a leading company in the field of health, care and vitality. VAMED connects medical and professional know-how with skills in project development, total operational management, technical competence including engineering and construction of health care facilities. Official website: http://www.vamed.com
About UKTI: UKTI is a non-ministerial department. UKTI works with UK based businesses to ensure their success in international markets through exports. We encourage and support overseas companies to look at the UK as the best place to set up or expand their business. Official website: https://www.gov.uk/government/organisations/uk-trade-investment
About Care Expo: Care Expo is China's largest multinational aged-care B2B communications and trade show. Held once a year every November in Shanghai, it offers 1) innovative forums taught by global aged-care leaders, 2) senior industry businesses a superior platform for marketing and 3) access to facility owners for specialized care operators all in China. Privately owned and operated, Care Expo is supported by leading China government organizations and associations. Official website: www.CareExpoChina.com/?l=en
Read more about the GoodMatch program online at http://www.careexpochina.com/?cat=376 or contact Jessie Yang at Jessie.Yang@CareExpoChina.com, +86 21 6054 4835
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