BEIJING, Sept. 14 /PRNewswire-Asia/ -- Frbiz.com, one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, analyzes China's home appliance market prospects in second half of 2010.
As one of the important manufacturing industries, home appliances benefit from many of China's domestic goods policies and the continued increases in international market demand. Growth in the industry is steady.
Domestic policy is no doubt the main driving force in China's market. China's electrical appliances are experiencing continuous new implementation and improvements, which plays a strong role in the growth of the home appliances industry.
While China's domestic policy stimulates domestic demand, overseas market demand is also continues to warm up. Data shows that from January-May, China's total household goods exports were 15.3 billion U.S. dollars, year-on-year increasing 26.6%, with a growth rate improving by 3.9%, compared with the previous four months. Compressed refrigerator export growth increased 30.8%, freezers increased 76.2%, washing machines increased 36.9% and microwave ovens increased 42.2%.
During the first half of 2009, China's domestic home appliance domestic sales growth slowed and exports dropped sharply. Entering the second half of that year, China's "home appliances to the countryside" policy effectively pulled the industry into a gradual recovery, and China's home appliance products experienced steady sales growth while exports sales also picked up.
For the various sub-industries, for instance, the TV industry, the performance has been lower than expected. In the first half of 2010, the color TV market output growth slowed. Domestic sales showed big growth, but compared with second half of 2009, flat TVs demand growth is slowing. The market has entered a stable growth period. Even though the real estate and stock market slump, to a certain extent, restrained urban household consumption, the "home appliances to the countryside policy" for rural markets has continued to show good improvements.
In the second half of this year, refrigerators and air conditioners will enter their off-season. That, in combination with China's ever-present real estate market macro-control effects will continue to influence China's domestic home appliance market growth.
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