Funtalk China Holdings Limited Launches Flagship Store in Beijing

BEIJING, Jan. 21, 2011 /PRNewswire-Asia/ -- Funtalk China Holdings Limited ("Funtalk" or the "Company") (Nasdaq: FTLK), is a leading retailer and wholesale distributor of mobile communications devices, accessories and content in China, announces the grand opening of Funtalk's flagship retail store in Beijing. The opening ceremony featured dignitaries from domestic and international mobile phone manufacturers, senior executives from China Mobile, as well as art and business celebrities.

Funtalk Beijing Flagship Store ("flagship store"), located in the city's Central Business District (CBD) with an area of 1,400 square meters, is one of the largest and most innovative mobile communication retail stores in China. With its fashionable, interactive interior design, the flagship store pioneers the concept of "experiential marketing" for mobile communications, leading a retailing trend switched from the traditional retailing focus on "product placement."  The flagship store offers a comprehensive, one-stop shopping experience that includes mobile devices and applications, device personalization services, accessories and peripheral products, carrier subscriptions, post-sales services, as well as leading edge technology showcases.

"We are very excited to open our new flagship store in Beijing's CBD, as it marks a new milestone in Funtalk's retail development," said Mr. Dongping Fei, Chief Executive Officer of the Company. "Chinese consumers today are switching from buying products to buying experiences, driven by the rapid adoption of smart phones and the ever broadening scope of device functionality and applications. With our new flagship store we created an experience set apart from anything currently available in the Chinese market. Our pioneering audio recording studio within the flagship store provides our customers with infinitely personalizable ring tones, and we intend to introduce more innovative services to further push forward our integrated retailing model of 'mobile phone sales - peripheral applications - value added services' that we believe better serves China's modern consumers."

About Funtalk China Holdings Limited

The Company is a retailer and distributor of wireless communications devices and accessories in China. The Company has branch offices and regional distribution centers, operates a chain of mobile phone retail stores, and has an internet retailing platform.

Safe Harbor and Informational Statement

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