SINGAPORE, Sept. 2, 2015 /PRNewswire/ -- Grey Group today announced its acquisition of nudeJEH, a leading and award-winning boutique advertising and digital agency in Thailand. Following the acquisition, nudeJEH will join Grey Group Thailand and be known as GREYnJ United.
Founded in 2011 through the merger of Nude Communication and JEH United, nudeJEH provides creative, branding, strategy consultation, web design and production services as well as having its own digital arm, Nine Dotz.
The agency has a headcount of more than 60 full-time staff and an impressive roster of clients including BIO Consumer (Fineline, Tros, D-nee and Vivite ), Cutepress, Bar-B-Q plaza, Ananda Development, Bangkok Airways, Bangkok Dusit Medical Services and Tesco Lotus.
"We are delighted to welcome nudeJEH to Grey Group. The agency's reputation for excellence fits with our 'Famously Effective' culture," said James R. Heekin, Chairman and CEO of Grey Group. "It will add to our growth in this important economy."
The acquisition will bring immediate benefits to the clients of nudeJEH, including access to Grey Group's offerings such as its in-house broadcast production facility, GreyWorks, its full service digital and social medial agency, Grey Digital and its Hong Kong based shopper-marketing agency, Grey DPI. Similarly, Grey Group's clients from across the globe will benefit from the creativity and local expertise of nudeJEH.
"This acquisition demonstrates our commitment to constantly deliver more value services for our clients," said Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific. "Grey Group is rapidly establishing a strong leadership position in the Thai advertising industry and the partnership with nudeJEH is an excellent strategic fit to lead the industry with ground-breaking creative work."
"This is such an exciting moment for us. We constantly seek innovative business solutions for the clients. Working with Grey Group, we can leverage each other's complementary strengths and create compelling strategies and outstanding creativity to address the clients' business needs," said Thor Santisiri, Chairman of nudeJEH.
"We are looking forward to this opportunity to extend our operations in the Thai advertising industry. Grey Group has always been a trailblazer in producing innovative work, and with our shared vision, we are looking forward to creating the next generation of famously effective work," said Jureeporn Thaidumrong, Creative Chairwoman of nudeJEH.
"We are excited and enthusiastic about this new journey with Grey. By combining the talent and technology, we will definitely see growth acceleration and creativity at its best," said Kanaporn Hutcheson, Managing Director of nudeJEH.
About Grey Group
Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ:WPPGY). Under the banner of "Grey Famously Effective Since 1917," the agency serves a blue-chip client roster of many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Pfizer, Canon, 3M and Boehringer Ingelheim. Grey was named ADWEEK's "Global Agency of the Year" and AD AGE's "Agency of the Year" in 2014. In Asia, Grey Group covers 28 cities in 16 countries and works with some of the biggest brands in the region: Hong Kong Tourism Board, HSBC, Volvo, Lenovo, Mengniu, Proya and Qatar Airways. (www.grey.com/asiapacific)
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Latest creative Work from GREYnJ United (previously known as nudeJEH)
Thailand, 1st September 2015 – Take a look at GREYnJ United's latest creative work, "The Waiter's Mom." When they released this video for Bar B Q Plaza, a large restaurant chain in South East Asia, it went viral almost immediately: The total view on YouTube and Facebook together was over 1.4 million within 24 hours and that too in Thailand only. Within a week, the total was 3.2 million and counting...
Video
https://www.youtube.com/watch?v=WK5NYCekCVM&app=desktop
The making-of "The Waiter's Mom"
https://m.youtube.com/watch?feature=youtu.be&v=EMX_MMhsZgI
Bar-B-Q Plaza asked their staff a few simple questions.
Synopsis
Mother's Day in Thailand is celebrated on August 12, and is a public holiday. In the Thai culture, it is common to share a meal and spend some time with our mom on that occasion. Unfortunately not everyone has a chance to be with their mom on that day, especially those working in the hospitality industry, and those who have left their hometown to work in the city in order to support their family. Bar-B-Q Plaza is one of the largest restaurant chains in the South East Asia region, with over 100 branches in Thailand, Malaysia and Indonesia. Our brand belief is to 'make the most of now', and on Mother's Day we want everyone to make the most of a meal with their mom, including our staff. But because it is one of the busiest days of the year for all restaurants around the country, our staff will be working hard while others can afford to spend time with their mom. As a solution, Bar-B-Q Plaza had arranged a little surprise for their most hardworking employees, especially those living away from home and family. A month before Mother's Day, we gave them the chance to share a meal and spend a moment with their moms. But to make that bonding moment truly special, we first asked our staff a few simple questions. A few simple questions that we can all ask ourselves too.
Credits
Client: Bar-B-Q Plaza
Chataya Supanpong, Ruangshine Supanpong, Boonyanuch Boonbumrungsup, Rate Takulthai, MayureeChitrakorn, Panadda Ritthiruengdej
Agency: GREYnJ United (previously known as nudeJEH )
Creative Chairwoman: Jureeporn Thaidumrong
Creative Director: Andrew Chu
Creatives: Matthana Saetiaw, Arnon Kantawang, Worrawan Chailert
Account Service: Kanaporn Hutcheson (MD), Konthamas Ratanasuvan, Kodchakorn Walaphon
Producer: Kanoksak kanchanachutha
Planner: Jongkoch Dusittanakarin
Production House: Phenomena
Director: Thanonchai Sornsrivichai
Producer: Panida Ngamsompong
Editors: Duriyin Nadesuwan, Sarayoot soodsama
Grey Group Asia Pacific
Regional Director, PR & Corporate Communications: Huma Qureshi
Regional Corporate Communications Executive: Yanrong Pang
About Grey Group
Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ:WPPGY). Under the banner of "Grey Famously Effective Since 1917," the agency serves a blue-chip client roster of many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Pfizer, Canon, 3M and Boehringer Ingelheim. Grey was named ADWEEK's "Global Agency of the Year" and AD AGE's "Agency of the Year" in 2014. In Asia, Grey Group covers 28 cities in 16 countries and works with some of the biggest brands in the region: Hong Kong Tourism Board, HSBC, Volvo, Lenovo, Mengniu, Proya and Qatar Airways. (www.grey.com/asiapacific)
Media Contact
Huma Qureshi
Regional Director PR & Corporate Communications
Grey Group Asia Pacific
Email: huma.qureshi@grey.com
Tel: (65) 6511-7624
Mobile: (65) 91141253
Yanrong Pang
Executive
Regional corporate communications
Email: yanrong.pang@grey.com
Tel: (65) 6499-4217
Mobile: (65) 8223 8157
