HFI Launches Usability Certification for Organizations and Designs

Human Factors International (HFI)
2010-08-23 19:27 1951
- Organizations Can Now Have a "Certified Practice in Usability(TM)" and Submit a Product, Application, or Website to be a "Certified Usable Design(TM)"

    MUMBAI, India, Aug. 23 /PRNewswire-Asia/ -- 

    Human Factors International (HFI) announced today an extension of their successful program for certification of usability practitioners (Certified Usability Analysts(TM)) which currently provides certification to about 10% of the world's usability practitioners. As a service to the industry, they will provide the ability for organizations to have certification for their level of institutionalization of usability. They can be certified as Level III, IV, and V depending on their achievement on HFI's Usability Maturity Model. The certified organizations can then submit a product, application, or website to become certified for usable design.

    A "Certified Practice in Usability" will have a validated level of maturity based upon the presence of trained and certified staff, user centered design methods, standards, and tools. The organization will also be rated for its executive attention to usability, organizational structure, and culture of care for customers. Each organizational submission will be systematically reviewed and audited by HFI staff to ensure compliance.

    A "Certified Usable Design" can only result from the submission from a certified practice and it generally bears the label of the level of maturity of that practice. Certification assures that an approved user centered design process has been followed and that certified staff have attested that each deliverable document has been appropriately completed. The internal staff must also attest to the usability of the end design. The completed submission must prove the process and approvals. HFI staff will then review the documents and the design; rejecting any submission that fails to meet systematic criteria of good practice.

    Eric Schaffer, CEO of Human Factors International, says, "It's time that purchasers can be assured that they will not be tortured with technology. They should be able to buy with an assured level of usability."

    Organizations wanting to check their qualifications can take a pre-screening questionnaire at

    For more information on Certified Practice in Usability please visit:

    For more information on Certified Usable Design please visit:

    For more information, please contact:

     Hitesh Agrawal
     Tel:   +91-98922-57629

    About Human Factors International (HFI)

    Human Factors International (HFI) is the world's leading strategic advisor and provider of user experience design services and training to both private and public sectors. HFI helps clients design websites and products that are persuasive, engaging, and easy to use. Its HFI Framework(TM) is the only user-centered design process that has been the basis for ISO certification. It is built on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. Through an integrated blend of strategy, assessment, research, design, validation, and institutionalized usability, as well as training and certification, HFI's clients routinely experience material increases in key corporate performance indicators as a result of their efforts.

    HFI customers include Dell, Ernst & Young, FedEx, HP, Microsoft, NIH, SAP, Wal-Mart. In Asia, HFI has worked with ICICI Bank, Reliance Communications, Taj Hotels, Jet Airways, Indiatimes, Rolta, Citibank Singapore, Ministry of Defence, Research in Motion, Globe Telecom, Intel, Huwaei, Lenovo, China Construction Bank etc.

    HFI corporate headquarters are located in Fairfield, Iowa, with regional offices throughout the United States, Europe, and Asia. The Asian offices of HFI are at:

    1. India - Mumbai, Bangalore, Pondicherry

    2. Singapore

    3. China - Shanghai

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Source: Human Factors International (HFI)