Henkel Launches iLoctite.com Website for Asia-Pacific

A key resource for industrial end-users of Loctite(R) Anaerobic Adhesives

SHANGHAI, June 11 /PRNewswire-Asia/ -- Henkel Asia-Pacific today announced the launch of its new website -- http://www.iLoctite.com/News , which aims to establish innovative ways to train, engage and communicate with its ever-growing number of customers using Loctite(R) adhesives and sealants for threadlocking, thread sealing, retaining and gasketing applications. http://www.iLoctite.com/News offers content in English, Korean, Japanese, traditional and simplified Chinese, and Thai.

(Logo: http://www.prnasia.com/sa/2009/06/09/200906092018.jpg )

The unique iLoctite Community Blog on the website provides the forum for users to ask questions and post comments about their adhesive application challenges and successes. Other resources on the website include expert training, how to prevent downtime, success stories, product selection tools, and frequently asked questions. Through in-depth content and the Community Blog, www.iLoctite.com will act not only as a source for visitors to learn the fundamentals of mechanical and adhesive fastening, but also provide a platform for industrial end-users to interact with each other, share experiences and learn from other Loctite(R) adhesive users as well as Loctite(R) engineers.

"This completely new website in six languages and dedicated to anaerobic adhesives is an important new step to strengthen the partnership with our customers throughout the Asia-Pacific. It demonstrates our on-going strong commitment to the region and reinforces our leadership in the engineering adhesives market," says Michael Olosky -- Loctite(R) & General Industry SBU Director Asia-Pacific.

Since the original invention of anaerobic adhesives in 1953 by Loctite(R), the brand stands for innovative technologies, reliability, and cost savings. Today, Loctite(R) is the world's leading brand of engineering adhesives and sealants with over 5,000 unique products. Through a distribution network covering 125 countries, Loctite(R) continues to provide innovative adhesive and specialty chemical solutions to customers around the world in industries as diverse as consumer electronics, automotive, medical, aerospace, and manufacturing and construction machinery.

Loctite(R) is committed to a strong partnership with its customers in all industries and offers a range of on-site workshops, design partnerships, and cost reduction plant surveys. Ken Martindale, Marketing Director Asia-Pacific says "We designed this anaerobic adhesive website with customers in mind. Loctite(R) customers expect us to be their partner and provide them with product knowledge and innovative ideas to help them reduce cost and increase their end-product and equipment reliability. Loctite(R) helps customers to be at the forefront of their industries."

Loctite(R) takes this commitment to partnership to the next level with the launch of http://www.iLoctite.com/News. With just a few clicks, customers can request training, product samples, register for events and workshops.

More information for editors at http://www.iLoctite.com/Press .

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three business areas - Home Care, Personal Care, and Adhesive Technologies -- and is ranked among the Fortune Global 500 companies. In fiscal 2008, Henkel generated sales of euro 14,131 million and adjusted operating profit of euro 1,460 million. With more than 55,000 employees in more than 125 countries, people trust in brands and technologies from Henkel. More information about Henkel at http://www.Henkel.Asia .

Contacts:

Agency: APG Brands

Douwe Cramer

Tel: +852-2594-0105

Fax: +852-2596-0069

Email: Douwe.Cramer@apg-world.com

Henkel Asia-Pacific

No.928 Zhangheng Road,

Pudong, Shanghai, 201203 P.R.China

Email: iLoctite@cn.henkel.com