Hong Bao Media Honoured at Asian Publishing Awards

2012-12-03 10:00 1338

Receives two Excellence Awards:
Best Multimedia Campaign by a Corporate Advertiser
Innovative Corporate Communications

SINGAPORE and KUALA LUMPUR, Malaysia, Dec. 3, 2012 /PRNewswire/ -- Hong Bao Media, a leading producer of online video programs for content marketing, events and internal communications, is proud to announce it has been honoured in the Asian Publishing Awards in Kuala Lumpur tonight for two recent projects.

Its content marketing program "Fuji Xerox Superheroes" has received the Excellence Award for Best Multimedia Campaign by a Corporate Advertiser, while its internal communications program "PATH Idol", also produced for Fuji Xerox, won the Excellence Award for Innovative Corporate Communications.

The Awards attracted 157 entries from 8 countries.

Mark Laudi, Managing Director of Hong Bao Media (Holdings) Pte Ltd, said: "We are thrilled to receive these two awards because they confirm our market leadership in content marketing and internal communications.

"Marketers and corporate communications executives around the region are increasingly aware of the need to go beyond traditional advertising and use content marketing to engage their clients and stakeholders -- whether internal or external.

"We know what works, and what doesn't work.

"Marketers and corporate communications executives need to be aware that traditional advertising agencies, PR and marketing firms, and video production companies in Asia frequently lack the expertise or foresight to produce compelling content to meet their desired outcomes.

"That's why Hong Bao Media has a strong niche, at the intersection of business savvy, content production and editorial expertise.

"We are there to guide them in this new field with street smart advice that drives returns and saves money," Laudi concluded.

Hong Bao Media won the Innovative Corporate Communications in a Multimedia World Award at the Asian Publishing Convention in Bangkok last year.


Hong Bao Media is Asia's leading producer of web television and online video content for:

  • Content marketing. We help our customers generate leads by producing compelling web TV and online video programs.
  • Internal communications. We help our customers get buy-in from staff for strategic communications and change management.
  • eventv™. Working with event managers, we produce compelling coverage of seminars, conferences, trade shows and expos to drive value and increase sponsorships.


Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
Tel/Fax: +65-6223-2249

Source: Hong Bao Media