Hong Kong -- Ideal Setting for Cashmere World

HONG KONG, Oct. 14, 2014 /PRNewswire/ -- The third annual Cashmere World trade fair and Forum held in Asia's fashion hub of Hong Kong ended 27 September on an enthusiastic note.

In a brief conversation the Moderator of the Cashmere World Forum, Alessandra Cocchi, stated after Day 1 of the event that "the Cashmere World Forum is a window on to the latest information about the industry".

By the same token, the Cashmere World trade fair itself can also be considered a window looking on to cashmere and other fine fibre fashion items. Taking into account the wide range of styles, quality, designs and services offered by the trade fair participants, this was certainly the case.

Held alongside Fashion Access, Asia's leading fashion accessories event, Cashmere World's presentation was quite spectacular with its white carpeted aisles, entrance area and stands. The carpeting enhanced the product selections and reflected the inherent luxury for which cashmere fashion items are famous the world over.

A steady but not overwhelming flow of international buyers kept exhibitors on their toes and more importantly, it was the professional quality of the buyers that lent even more credibility to this already well-established event at the Hong Kong Convention & Exhibition Centre (HKCEC).

It was a clear reminder that Cashmere World is a unique trade fair "dedicated to cashmere and other fine fibres".

In the relaxed, business oriented atmosphere of the HKCEC, exhibitors were willing to speak about their products, business objectives, buyers received and their view of the trade fair up to that point when approached by journalists.

The mix of exhibitors was truly international and reflected the main cashmere producing nations of the world -- Afghanistan, China and Mongolia as well as other participants notably from India and Indonesia.

Indian exhibitor Tarrlochan Singh, Proprietor of Geetanjali International from New Delhi stated, "We made contacts from Mongolia and Italy and have developed clients from past shows. Cashmere World is a business platform and allows the customers to get to know us – and us to know them."

Another Indian exhibitor Parminar Singh, General Manager of Old Village Overseas also from New Delhi displayed a wide range of cashmere fashion scarves. He had about 200 designs on show in both cashmere and blended fibres and after a busy day on the first day and having received visitors from Chile, Spain and Canada, he noted that, "We will return to Cashmere World next year and also we want to exhibit at Fashion Access in March 2015."

And it was not only the Indian exhibitors that were reaping the benefits of Cashmere World. Inna Lee, Sales Manager of Viction (Inner Mongolia) Cashmere Co., Ltd from Northern China, a returning exhibitor, told us, "We are satisfied with the fair as it is a dedicated business platform for selling our products internationally".

Katherine Jin, Business Executive of Ningxia St. Edelweiss Cashmere Products Co. Ltd., also from Inner Mongolia commented, "Hong Kong is an excellent place to meet our international customers as Cashmere World is a focused business platform. We offer contract manufacturing of all types such as cashmere accessories -- gloves, hats, scarves, shawls, etc."

Batsalkhan Gankhuyog, Manager of Export Sales Department from Goyo LLC in Ulan Bator, Mongolia, was clear about the visitors he had received, "We offer OEM and have received buyers mainly from Europe who require contract manufacturing."

Present for the first time at Cashmere World was the Thailand Textile Institute that was promoting a combined silk and cashmere project funded by the Thai Royal Family. The objective is to reinvigorate the Thai silk industry by combining silk with cashmere imported from Mongolia to create exclusively designed and luxury garments.

The Director of the Technology Department, Dr. Chanchai Sirikasemlert noted that most of the promotion for this project has been carried out in Thailand and that Cashmere World was the only international business platform where it had been presented.

It is the dedicated and exclusive nature of Cashmere World that attracts buyers and designers. For example -- buyer Vivian Chang of Crush Collection based in Shanghai came to Cashmere World "looking for design and colours for the upcoming season as well as seeking a supplier so as to manufacture her designer garments."

For participants more interested in the scientific and technical aspects of the cashmere industry a full report will be published on the Cashmere World Forum in the coming days so please keep an eye on http://www.cashmereworldfair.com where all the information you need about this unique event can be found.

Having established itself as an annual event in Hong Kong the next edition of Cashmere World will be held from 7- 9 October 2015 at the same venue, accompanied by the Cashmere World Forum.

Notes to Editors

About UBM Asia (www.ubmasia.com)

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 24 major cities with 30 offices and 1,300 staff.

With a track record spanning over 30 years, UBM Asia operates in 20 market sectors with 230 dynamic face-to-face exhibitions and high-level professional conferences, 23 targeted trade publications, 20 round-the-clock online products for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the

world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world's fastest growing B2B events markets. UBM China has 11 offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Guzhen and Shenzhen, where we organise 90 exhibitions and conferences. In ASEAN, UBM Asia operates from its offices in Malaysia, Thailand, Indonesia, Singapore, Vietnam and the Philippines with over 40 events in this region. UBM India teams in Mumbai, New Delhi, Bengaluru and Chennai organise 40 exhibitions and conferences every year across the country.

About UBM plc (www.ubm.com)

UBM plc is a leading global events-led marketing services and communications company. We help businesses do business, bringing the world's buyers and sellers together at events, online and in print. Our 5,000 staff in more than 20 countries are organised into specialist teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; for UBM corporate news, follow us on Twitter at @UBM_plc and go to http://media.ubm.com/social for more UBM social media options.

About China Chamber of Commerce of Foodstuffs and Native Produce (CFNA), China (www.cccfna.org.cn)

The China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce & Animal By-Products was established in September 1988. It has industry development as well as regulatory responsibilities, helps to implement policies and serves as a bridge between the industry and the government. At present, the chamber has 5,000 corporate members across the country, with 43 national-level sub-chambers covering all agricultural products. The Cashmere Sub-Chamber is one of these and has a history of more than ten years. Major members include the top 15 organisations which form the core of China's cashmere industry and whose export accounts for half of the national total.

For fair details, please contact:

Ms. Perrine Ardouin, Event Director
Email: perrine.ardouin@ubm.com

For media enquiries, please contact:

Ms. Chi On Kwok, Assistant Marketing Manager
Email: chion.kwok@ubm.com
Ms. Kennise Pang, Marketing Communications Executive
Email: kennise.pang@ubm.com

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