How to Measure the ROI on your Small Business Website

NEW YORK, Oct. 15, 2015 /PRNewswire/ -- After months of crucial preparation and tireless execution, you've launched your small business website and are now ready for the sales to roll in. At this stage how can you manage your website's progress and analyze the data in a way that results in capturing more leads and increasing your bottom line? According to PR Toolkit contributing author Penny Sansevieri, the answer lies in a powerful data-analysis program called Google Analytics.

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In her latest article, Sansevieri provides three areas of your website that you should be monitoring closely.

• Measuring your traffic: An exciting addition to Google Analytics is that it now tracks social media and individual traffic referrals. This tool is a fantastic way to show how much of your traffic is coming from social versus other sites. Sansevieri suggests that social should be one-third of your site traffic with the rest coming organically from search and referral.
• Social media traffic: Keep in mind that engagement levels are not always a consistent measure of success with your social media efforts. Perhaps you posted a tweet of a promotional offer that encourages click-throughs and doesn't necessarily drive engagement. Google Analytics can help you to determine what your social traction is first.
• Measuring AdWords: Google Analytics provides you the ease to connect your AdWords campaign allowing you to measure how the campaign is performing. If you currently run ads, you'll be able to determine which pages are bringing in the most revenue and identify other pages that you need to pay attention to.

For further discussion on why it's important to understand your website traffic, read the complete article here: http://bit.ly/1NesuOn.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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