NEW YORK and BEIJING, Oct. 13, 2015 /PRNewswire/ -- The International Boxing Federation China ("IBF China" or "the Organization"), a non-profit organization governing the efficiency and uniformity in the supervision of professional boxing in China today announced that its assigned promotions agency reached a strategic alliance with Rovio Entertainment Ltd., a Finish company which possesses the widely acclaimed entertainment brand ANGRY BIRDS, and two well-known national food companies China Oil & Foodstuffs Corporation (COFCO) and Mooplus Food, that will further improve the development of boxing as an international sport in China.
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IBF China, ROVIO, Mooplus and COFCO have expanded its cooperation in terms of using the brand of ANGRY BIRDS. Mooplus will release a series of products using the image of ANGRY BIRDS and the products will be promoted at the IBF China Professional Boxing Tournaments.
Through the cooperation, IBF China will lead a cross-border, multi-cultural integrated marketing program to include digital games, food and beverage and sports that will encourage a generation of athletes and fans to consider boxing as a viable competitive and international sports platform.
"It is with great pleasure that we can declare this key strategic cooperation at SLUSH CHINA 2015 during the 65th anniversary of the establishment of diplomatic relationships between China and Finland," said Wang Ruihang, the Executive President of IBF Asia & IBF China. "A key strategic pillar for IBF China is to develop alliances with countries worldwide to expand the rapid growth of China's sports market. We believe this cooperation will trigger greater appeal and influence for boxers and fans."
China SLUSH will be held in Beijing on October 13, 2015 and will be attended by over 15,000 delegates to promote entrepreneurship in China on an international scale.
About The International Boxing Federation China
IBF China is the solely authorized representative of IBF in Mainland China, Hong Kong, Macau and Taiwan. IBF China has the right to boxing bouts sanction, brand promotion and business development in China. IBF China sanctioned the first China boxing league tournament which is the leading tournament in China, carried out more than 30 boxing bouts in different cities of China including Beijing, Xian, Hangzhou, Shenzhen and titled champion of 67kg class Beijing division and 79kg class Hangzhou Division.
IBF China also focuses on the training of the local Chinese referee teams. The training and assessment of the referees/judges is under the supervision of the famous American judge Joe Pasquale, who has judged more than 800 international fights and Mark Nelson, who has refereed over 800 international fights.
IBF China is a corporate socially responsible organization through its various charitable activities in Greater China including offering scholarships and financial support for the development of Chinese youth boxers, coaches and referees from China for development in the United States.
To learn more about IBF China, please visit: www.ibfchina.com.cn
About Rovio Entertainment Ltd.
Rovio Entertainment Ltd, the creator of Angry Birds, is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. The Angry Birds Movie is slated for May 2016.
www.rovio.com
About COFCO Corporation
COFCO Corporation, an investment holding company is a leading supplier of agri-products, diversified foodstuffs and services in China, integrating agri-trading, logistics, processing, production and sale links, and providing grain and oil products to one quarter of global population.
www.cofco.com
About Mooplus Food Company Ltd.
Mooplus was founded in January 2015. The company is competitive on its strong distribution channels. As agents for food and beverage producers, its main selection include Italian EVA Drinking Water, Cyprian ENA Fruit Juice, COFCO Tunhe Fruit Juice, Chinese Tea Drinks as well as its own brands.
