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Four Points by Sheraton Shanghai, Daning Introduces Beer Fans Club and the Blog to the Guests in Celebration of the launch of Four Points by Sheraton Best Brews Program

2009-04-21 18:37 3647

SHANGHAI, April 24 /PRNewswire-Asia/ -- Four Points by Sheraton recently launched Best Brews Program globally. To officially kick off Best Brews Program at the hotel as well as introduce Beer Fans Club and the Blog to the guests, the Four Points by Sheraton Shanghai, Daning held a fun event for beer fans at the hotel.

(Logo: http://www.prnasia.com/sa/200807290935.jpg )

To share their passion and knowledge on beers, Four Points by Sheraton Shanghai, Daning is pleased to launch the Four Points by Sheraton beer fans club blog for all the beer lovers. The blog http://fourpointsbeerfansclub.spaces.live.com , provides latest beer and food promotions at the hotel as well as a wealth of brew knowledge that will delight the experienced beer drinker as well as beginners.

As part of the best brews program at the hotel, Four Points by Sheraton Shanghai, Daning offers a wide selection of brews, each chosen for their unique flavors, popularity and quality ingredients. Guest can enjoy draught beers like Heineken, Hoegaarden, Tsing Tao, and bottled beers from Australia like Victoria Bitter, Boags Premium, Crown Lager, craft beers from the United States like Brooklyn Lager, Rogue Dead Guy Ale, North Coast Red Seal Ale, and Blue Star Wheat and local brews like YanJin Beijing, and Tsing Tao draught.

During the event, Scott Kerkmans, Four Points by Sheraton's Chief Beer Officer provided a welcome message on video to all the beer fans on the site, introducing Best Brews program as well as the beers featured at the event. Invited guests and media partners went around the various booths, tasted the more than one dozen different types of beers, left their comments and most had lots of fun at our Best Brews launch.

Offering Best Brews

Four Points by Sheraton is pleased to offer a wide selection of brews, each chosen for their unique flavors, popularity and quality ingredients. The Brewers Association helped develop the overall program and Four Points by Sheraton has been designated the Association's preferred hotel provider.

Through Best Brews, each Four Points hotel around the world will provide a selection of local, regional and imported craft beers from the extensive list of almost 300 available brews in bottles and on tap. Participating properties will offer a minimum of four draught beers and a selection of up to 20 bottled beers, including imports representing Belgium, Germany, England and the Czech Republic, as well as regional crafts.

For additional information on Best Brews and Four Points by Sheraton, including room rates and availability, please visit http://www.fourpoints.com . For more information about Four Points Best Brews, including beer myths, food pairings and more, visit http://www.fourpoints.com/beer .

Four Points by Sheraton

Planning to more than double its portfolio by the end of 2008, Four Points by Sheraton is one of the fastest-growing hotel brands in the business. Four Points by Sheraton, with more than 130 properties in 22 countries, offers the self-sufficient traveler a new kind of style and comfort combined with a spirited "can-do" service -- all at an honest value. Four Points by Sheraton hotels are located in easy-to-reach areas -- close to major airports, suburban centers, urban hot spots and resort and vacation destinations. Four Points' Simple Pleasures(SM) program offers little indulgences such as tasty pie, a great cup of coffee and premium craft beers from around the world. It's those little extras that score big points with Four Points by Sheraton customers.

Four Points by Sheraton is owned by Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com .

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

Source: Starwood Hotels & Resorts
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