International SOS Refreshes Branding to Mark 30th Anniversary

2014-12-15 14:18 3765

BEIJING, Dec. 15, 2014 /PRNewswire/ -- The International SOS Group has unveiled a refreshed brand to mark 30 years of helping clients across the world. The new brand will provide the business with a fresh, contemporary look for its next period of growth and innovation.

Implementation of the fresh look has started and will be rolled out in 89 countries over the coming months. The International SOS tagline WORLDWIDE REACH. HUMAN TOUCH. remains at the heart of the new brand proposition. Both the logo and the tagline were based on internal and external research and have been extensively tested with clients, end-users and key stakeholders.

International SOS helps thousands of clients adopt robust, preventative workplace programmes: Medical and travel security plans tailored to the needs of their people, locations and operations. These programmes help keep employees safe and well, assist business continuity and can help avoid costly emergencies. When immediate help is required, International SOS provides organisations with the world's leading 24/7 medical and travel security assistance services.

International SOS Co-Founder, Chairman & CEO Arnaud Vaissie said:

"We have come a long way since we first started helping international companies and their employees 30 years ago in Asia. We transformed the medical assistance market and have pioneered new services ever since. I am excited to be celebrating International SOS' 30 years of service and would like to sincerely thank our employees and clients who continuously put their trust in us.

To mark the occasion, our new logo is designed to represent the dynamism and speed of our WORLDWIDE REACH and the protective arm of our HUMAN TOUCH. It better represents the current breadth of our services to incorporate preventive programmes. I very much look forward to the next chapter in our evolving story."

Brand Evolution at International SOS

Brand Evolution at International SOS
Brand Evolution at International SOS

The brand evolution can be seen in this video. In addition a special 30 has been designed for use during 2015, the anniversary year. The logo, tagline and the 30 can be found here.

Childhood friends Arnaud Vaissie and Dr Pascal Rey-Herme formed AEA International in Singapore in 1985, with the aim of providing international-standard medical care and emergency medical assistance in South East Asia. The company was renamed International SOS in 1999.

About International SOS

International SOS ( is the world's leading medical and travel security risk services company. We care for clients across the globe, from more than 700 locations in 89 countries. Our expertise is unique: More than 11,000 employees are led by 1,200 doctors and 200 security specialists. Teams work night and day to protect our members.

We have pioneered a range of preventative programmes with in-country expertise and emergency assistance during critical illness, accident or civil unrest. We are passionate about helping clients put 'Duty of Care' into practice. With us multinational corporate clients, governments and NGOs can mitigate risks for their people working remotely or overseas.

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Source: International SOS