JustGiving Unveils Social Currency to Show You Care

2014-07-14 06:00 1391

LONDON, July 13, 2014 /PRNewswire/ --

  • JustGiving launches global Care button  
  • Donations up 24% and new users growing by 70% year on year 

JustGiving has unveiled the Care button, a brand new social currency to allow anyone to express what they care about on the JustGiving platform and beyond.

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The Care button, which will be rolled out across charity pages on JustGiving over the next few weeks, enables a user to show they care about a cause instantly on any charity profile on the platform. It can be embedded in a charity's own website to allow followers to express their support for a cause in a single click.

Product Manager Jonathan Waddingham, explained, "Today's digital natives interact with organisations through a wide spectrum of online engagement, from the light touch to the intensive. Building these long-term, ongoing relationships with supporters is going to be absolutely critical for charities who want to attract the next generation of givers. The Care button allows you to publically express what you care about, and inspire others to do the same, and it is a way for donors to personalise their experience on JustGiving."

Initially available on JustGiving, the Care button will also be trialled on a small number of charity websites, as part of a closed beta test.

Charities will eventually be given insight into who has cared about them, enabling them to increase their reach, and grow their supporter community on the platform.

Country Director Nikki Kinloch commented, "Care is part of a raft of changes on the way at JustGiving, as we enter a period of high growth in the Asia Pacific region.  We're excited about the future of giving; Enabling different ways for charity supporters to show that they care as well as giving our charities and partners additional tools to promote their cause."

Today JustGiving shared it's yearly numbers for 2013, revealing that last year it helped raise over $490 million for good causes and that it is growing at a rate of around 24% per year. The platform's philosophy ensures all surpluses are re-invested in the platform, to further develop new technology to benefit charities.

The platform is now entirely focused on building a more social experience for users, powered by it's proprietary GiveGraph, unveiled in June. GiveGraph is the world's largest graph of giving behaviour, and allows JustGiving to offer a smarter and more personalised experience.

To find out more about the Care button, visit

To find out more about the launch of Care in Asia Pacific, please contact Nikki Kinloch, Country Director - Australia, New Zealand & Hong Kong on

Notes to Editors 


JustGiving is the world's social platform for giving, enabling over 22 million people to raise $2.6 billion for over 13,000 charities since launching in 2001. Through online and mobile, JustGiving brings the best that technology has to offer to charities worldwide, with more charities recommending JustGiving than any other online fundraising platform. A social business, JustGiving exists by charging charities a small fee on donations, re-investing any surplus cash into developing innovative world-class technology to make giving to charity easier and quicker.

JustGiving is the most visited charity giving portal in the world and was voted Best Giving Platform by Institute of Fundraising Members at the 2014 Partners in Fundraising awards. In 2009, CEO Zarine Kharas joined previous recipients Sir Tim Berners-Lee and Professor Stephen Hawking in being awarded the RSA's Albert Medal, for "democratising fundraising and technology for charities".

Nikki Kinloch

Source: JustGiving