Life360 Expands its Driver Protect Safety Service to South Korea

2017-10-26 08:00 335

SAN FRANCISCO, Oct. 26, 2017 /PRNewswire/ -- Life360, the world's leading family location and driving safety app, announced today that its Life360 Driver Protect service is now available in South Korea. This announcement is part of Life360's worldwide expansion of its app-based Driver Protect service which is designed to help people become safer drivers and have peace of mind that their loved ones are safe while on the road. After each drive completed by a family member, a report within the app displays the trip route, top speed reached, and instances of cell phone use, rapid acceleration, hard braking.

"Our user base has grown rapidly in South Korea, and we are excited to bring our latest technology to more of our users," said Alex Haro, co-founder and President of Life360. "We encourage families to use the safety insights available through Driver Protect to have conversations with loved ones about how to improve their safety on the road."

Outside of the U.S., a Life360 Driver Protect subscription includes:

  • Weekly Driver Report: Family members can review a weekly summary of driving behavior for each member of their Family Circle to see improvements (or worsening) of distracted driving events.
  • Safe Drive Reviews: Family members can view a detailed description about each drive, immediately after each drive is completed. Insights include trip information on a map that shows duration and route, top speed reached, and instances of rapid acceleration, hard braking and cell phone usage.
  • Unlimited Place Alerts: Subscribers can set up unlimited Place Alerts to get notified automatically when loved ones arrive or depart locations like school, work and home.
  • 30 Days of Location History: Thirty days of location history for everyone in the Family Circle is available to easily look back in time at the family's comings and goings.

An analysis by Life360 earlier this year among its U.S. users found that within two weeks of using the Driver Protect service, 58% of users reduced their cell phone use while on the road.

The Life360 Driver Protect subscription is available as an upgrade within the most recent version of the Life360 app, with a monthly or annual plan. One subscription covers all members of a Family Circle. There is no in-vehicle hardware to install. Life360 Driver Protect utilizes proprietary technology and sensors in the smartphone to deliver an entirely app-based safety service.

About Life360
Life360 is the world's largest network for families available for Android and iPhone. Using proprietary location-based technology, Life360 processes over 1.5 billion location requests per day and enables over 50 million families to privately share their locations, communicate with ease and stay connected with in-app messaging. The app operates in a convenient and secure way reducing friction and offering peace of mind to make family life easier. Founded in 2008, Life360 has raised $76M in venture financing and is headquartered in San Francisco with 75 employees. For more information, visit

Source: Life360
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