SHANGHAI, China, Dec. 5 /Xinhua-PRNewswire/ -- Linktone Ltd. (Nasdaq:
LTON), a leading provider of wireless interactive entertainment products and
services to consumers in China, announced today that on October 23, 2006, the
Company signed an exclusive partnership with China Health Media (CHM), an out-
of-home advertising provider. China Health Media exclusively operates a
network of audiovisual television displays in to Chinese health care
facilities, such as hospitals and medical clinics. Under the terms of the
agreement, Linktone will be the exclusive operator of short-messaging-service
(SMS) and interactive voice response (IVR) voting platforms for China Health
Media’s interactive trivia questions and games.
(Logo: http://www.prnasia.com/sa/20061101171222-64.jpg )
Chief Executive Officer Michael Li commented, “We are extremely pleased
to partner with China Health Media, an advertising company in China with
extensive reach and strong penetration in the health care industry. More than
1,000 hospitals in China use China Health Media’s advertising network with
total daily traffic surpassing 5 million viewers. As the exclusive provider
of wireless value added services for China Health Media’s interactive
programming, Linktone hopes to identify more opportunities to work closely
with companies like China Health Media in the future.”
Zhao Song Qing, Chairman of China Health Media said, “We are committed
to exploring new media initiatives, and we believe, that through our core
competencies and synergies, Linktone is a perfect partner for us. We are
more than pleased to work with such a strong brand name in China.”
About Linktone Ltd.
Linktone Ltd. is a leading provider of wireless interactive entertainment
products and services in China. Linktone provides a diverse portfolio of
services to wireless consumers, with a particular focus on media,
entertainment and communications. These services are promoted through the
Company’s own marketing channels and through the networks of the mobile
operators in China Through in-house development and alliances with
international and local branded content partners, the Company develops,
aggregates, and distributes innovative and engaging products to maximize the
breadth, quality and diversity of its offerings. Linktone categorizes China’
s wireless services landscape as “MAGIC” -- Music, Advanced Gaming,
Graphics, Instant Messaging and Community.
About China Health Media
Founded in 2004, China Health Media (CHM) is the largest and most
comprehensive advertising network of audiovisual television displays in to
Chinese health care facilities, such as hospitals and medical clinics. CHM
is a wholly owned subsidiary of Beijing Yan Huang Health Care Network. CHM’
s present network coverage includes more than 1,000 hospitals with over 6,000
LCD screens throughout 35 provinces in China providing daily medical and
health care information. In September of 2006, CHM successfully raised a
round of equity financing with Softbank as the lead investor. CHM expects to
ramp up coverage in the near future, boasting more than 6,000 hospitals with
80,000 LCD screens located throughout 60 cities in China by 2008.
FORWARD-LOOKING STATEMENTS
This press release contains statements of a forward-looking nature. These
statements are made under the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995. You can identify these forward-
looking statements by terminology such
as "will," "expects," "anticipates," "future," "intends," "plans," "believes,"
"estimates," and similar statements. The accuracy of these statements may be
impacted by a number of business risks and uncertainties that could cause
actual results to differ materially from those projected or anticipated,
including risks related to: current or future changes in the policies of the
PRC Ministry of Information Industry and the mobile operators in China or in
the manner in which the operators enforce such policies; the risk that other
changes in Chinese laws and regulations, or in application thereof by other
relevant PRC governmental authorities, could adversely affect Linktone’s
financial condition and results of operations; the risk that Linktone will
not be able to compete effectively in the wireless value-added services
market in China for whatever reason, including competition from other service
providers or penalties or suspensions for violations of the policies of the
mobile operators in China; the risk that Linktone will not be able to develop
and effectively market innovative services; the risk that Linktone will not
be able to effectively control its operating expenses in future periods or
make expenditures that effectively differentiate Linktone’s services and
brand; and the risks outlined in Linktone’s filings with the Securities and
Exchange Commission, including its registration statement on Form F-1 and
annual report on Form 20-F. Linktone does not undertake any obligation to
update this forward-looking information, except as required under applicable
law.
