With Once-in-a-Lifetime Experience at the Bohai Cross-Country Car Rally
SHANGHAI, July 13 /PRNewswire-Asia/ -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) and its Starwood Preferred Guest(R) program, the award-winning hotel loyalty program, recently announced the upcoming SPG Moments event in China: Zoom and Zip with Aloft in Beijing on July 25 & 26, 2009. SPG members are invited to use their Starpoints(R) to bid on the online auction website: http://www.spg.com/moments , for this exclusive, once-in-a-lifetime experience in Beijing.
(Logo: http://www.prnasia.com/sa/200807290935.jpg )
Launched in 2007, Moments by Starwood Preferred Guest lets members transform their Starpoints into extraordinary lifestyle events -- giving them insider access to red carpet movie premieres, closed rehearsals with today's top music artists, private dinners with world-renowned chefs, rounds of golf with PGA TOUR pros and more. Members can visit http://www.spg.com/moments and bid on a full range of specially curated experiences not available anywhere else.
As the first Aloft hotel to open in Asia Pacific, Aloft Beijing, Haidian is a perfect social place to meet and mingle with friends and is a recent addition to Beijing. The Zoom and Zip with Aloft in Beijing Moments experience allows members to see one of their favorite rally drivers. This high-octane package includes:
-- Access for one to an information and training session with one of
China's top five Bohai Cross-Country Car Rally drivers on July 25.
-- Private racetrack access to test driving skills in a rally car
-- One room for two at the Aloft Beijing, Haidian on July 25 inclusive
of one bottle of champagne upon arrival and a Sunday morning
breakfast for two people
"Moments by Starwood Preferred Guest gives our members access to once-in-a-lifetime events that go beyond just offering tickets to a concert or sporting event. With the launch in China, we are excited to bring the memorable experience to our members living in or traveling to China too, thus extending the reach of the Moments program," commented Lisa Miller, Director of Loyalty and Partnership Marketing for Starwood Hotels & Resorts, Asia Pacific. "We want to make an emotional connection with our members that extends outside of our hotel doors by providing them with rich experiences that go beyond the world of upgrades and free flights. Moments is designed to play to people's passions with amazing events that are available only to our members," added Miller.
To make sure members without enough points don't miss out on the experience of a lifetime, Moments offers a cash and points option to the site -- allowing bidders to use a combination of cash and Starpoints for auction events. For more information about Moments by Starwood Preferred Guest please visit http://www.spg.com/moments . For more information about Starwood Preferred Guest, including enrollment, please visit http://www.spg.com .
Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one o f the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com .
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)
