Marketing Your Small Business: Hosting a Business Event

NEW YORK, Oct. 16, 2014 /PRNewswire/ -- Whether you are looking to network, increase your exposure to potential new customers or reconnect with existing customers, hosting an event is an integral part to any marketing strategy. Months of planning and pre-show marketing can attract the right audience to attend, but what steps can you take to become an effective speaker that efficiently engages your audience? Asking yourself the following questions can help improve your speaking skills:

• What am I here to give? Successful speakers begin from a place of generosity and not "What am I here to get?"
• What is my deepest wish for myself? Clarify your wish for others first, and then shift the focus to yourself.
• What SPECIFIC action do I want my audience to take? A vital step that even seasoned speakers can overlook. Clearly define your call-to-action and don't be afraid to repeat it multiple times.

Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO

Logo - http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a 

For further discussion on how asking these questions can command attention and inspire positive action from your audience, read the latest article by best-selling author and media training expert, Susan Harrow, on PR Newswire's Small Business Toolkit: http://bit.ly/1vd2GKY

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Amanda Eldridge
Director, Strategic Channels
+1-201-360-6906
amanda.eldridge@prnewswire.com