Mattel Awarded Worldwide License For Wildly Popular Turning Mecard Franchise

Mattel, Inc.
2016-09-23 05:57 3191

Choirock Selects Mattel to Manufacture and Distribute Leading Toy Brand in Global Markets Outside of Korea SEOUL, South Korea, September 23, 2016 /PRNewswire/ -- Mattel, Inc. and Choirock Contents Factory Co., Ltd. today announced a strategic agreement to introduce the hugely popular Turning Mecard franchise to markets throughout the world. Based on the hit Korean animated television series, Turning Mecard brings together three popular toy genres - cars, transforming robots and card play - to create a highly-engaging play and entertainment experience.

"We are honored to work with Choirock to bring this incredible franchise to children around the world," said Peter Broegger, Managing Director, Mattel Asia Pacific. "Turning Mecard is nothing short of a phenomenal success in Korea, and we see tremendous potential to drive similar consumer adoption in key international markets throughout Asia, and beyond."

Under the terms of the agreement, Mattel will serve as master toy licensee for Turning Mecard, with rights to manufacture, distribute and market a wide variety of toys and products inspired by the franchise, including vehicles, action figures, games and other items. Choirock will continue to distribute and manage the franchise in Korea.

"We look forward to working with Mattel to bring Turning Mecard to audiences around the world," said Choi Jong-ill, CEO of Choirock. "By coupling Turning Mecard's incredible popularity and appeal with Mattel's established global strengths in marketing, sales and distribution, we are confident that the franchise will see strong international growth and adoption."

About Mattel
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel's portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at

About Choirock
Choirock Contents Factory Co., Ltd. is Korea's leading content creator and provider. Choirock is highly specialized in planning and development for toys, animations, mobile apps/platform, and licensing business and dedicated to the creation of unique and innovative contents such as Turning Mecard®, Hello Carbot®, Sofy Ruby®, among many others. Choirock is committed to provide 'Delight To Play' for children and families. Visit us online at

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Source: Mattel, Inc.
Keywords: Retail Toys