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Moet & Chandon and FilmAid Asia Power of Film Gala 2014

2014-03-26 17:08 2385

Moet & Chandon and FilmAid Asia's Third Power of Film Gala Honours Humanitarian Award Winner Ruby Yang with Guest of Honour Tilda Swinton, and Raised over HK$3.5 Million

Donnie Yen Co-Chaired the Evening Attended by 406 Prominent Guests, Featuring Live DJ Performance by Grandmaster Flash on Saturday, 22nd March 2014

HONG KONG, March 26, 2014 /PRNewswire/ -- Moet & Chandon and FilmAid Asia hosted their third annual Power of Film Gala 2014 on Saturday, March 22, with actress Tilda Swinton honoring humanitarian filmmaker Ruby Yang. Co-chaired by FilmAid Asia's Board Directors Claire Melwani, Levina Li-Cadman, Moet Hennessy Diageo HK Managing Director Shaine De Venny, FilmAid's Global Artists Council member, actor and director Donnie Yen, and Moet & Chandon's Chinese brand ambassador, actress Fan Bingbing, the evening brought together 406 international guests from the worlds of film and finance, fashion, art and music, among others.

For its third year, Moet & Chandon again showed their invaluable support of FilmAid Asia as the presenting partner of the fundraising gala. The evening raised over HK$3.5million, with proceeds to support FilmAid Asia's programmes in the region. This will include skills training in story telling and film production, partnerships with NGOs and local community based organisations, group screenings of educational and inspirational films that address issues pertinent to the Asia region -- such as land mine awareness.

Claire Melwani, Board of Directors, FilmAid Asia and co-chair of the Power of Film Gala said, "It was an honour to have Tilda Swinton and Donnie Yen pay tribute to Ruby Yang, and to be supported by Fan Bingbing, Jamie Campbell Bower, Godfrey Gao and Cheng Pei-pei on the night." She continued, "This gala would not have been possible without Moet & Chandon's on-going support. They are a company with a longstanding commitment to FilmAid and film, for which we are all grateful."

The Power of Film Gala, began under the stars at Clear Water Bay Film Studio with the red carpet arrivals of film luminaries and fashion icons. Guests then moved to a cocktail reception in Studio 1 accompanied by live DJ performance by American Hip Hop artist, Grandmaster Flash.

After cocktails, guests proceeded to Studio 2, where they were seated for a special dinner prepared by the Grand Hyatt Hotel. Champagne for the evening was generously provided by Moet & Chandon. These included the classic Moet & Chandon Imperial, and in Magnum sizes the Grand Vintage 2002 Rose, noted for its vivacity from wild berries with an underlying touch of cinnamon and clove aromas, as well as the Grand Vintage 2004, champagne of noteworthy significance as it was launched in the same year as the inaugural Power of Film.

Craig Leeson welcomed the crowd, and introduced Simon Goff, Executive Director of FilmAid Asia. Further into the evening Moet & Chandon's Regional Managing Director Mark Bedingham introduced Tilda Swinton and Donnie Yen. Donnie Yen presented the tribute to Ruby Yang, accompanied by a short reel of her work.

Auction items included eight Magnums of Moet & Chandon Vintage inspired by their Muse Fan Bingbing courtesy of Moet & Chandon, two tickets to the Burberry Women's Wear runway show in London with three-night stay at hotel Belgraves and an original artwork by graffiti artist Mr. Brainwash.

Guests in attendance included Aron Harilela, Jamie Ku, Bao Bao Wan, Tina Leung, Hezek Tang and Yana Peel.

The entertainment world was represented by Jamie Campbell Bower, Godfrey Gao, Eunchae Jung, Cheng Pei-pei, Cissy Wang, Celina Jade, Terence Yin and Jessica Jann.

Source: FilmAid Asia
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