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NMTV Launches New My World Series of Shows

Xinhua Finance Media
2007-06-06 19:57 838

BEIJING, June 6 /Xinhua-PRNewswire-FirstCall/ -- Xinhua Finance Media ("XFMedia"; Nasdaq: XFML), China's leading diversified financial and entertainment media company today announced that China's NMTV satellite channel has launched a series of new television shows based around the My World concept aimed at China's growing upwardly mobile viewers.

(Logo: http://www.prnasia.com/sa/200704262018-min.JPG )

XFMedia has an exclusive agreement with Shanghai Camera Media to sell all the ad time for the new shows, which include the talk show My Night, plus My Toys, My Fashion, My Celebrity and the dating show My Cupid.

NMTV reaches 105 cities across China, including Beijing, Shanghai and Guangzhou, and has a potential viewership of an estimated 225 million.

Each show is 30 minutes in length with the premier broadcast of each show on a different weekday evening at 10pm. All shows are repeated twice daily, once at 1pm and 11:30pm the following day.

XFMedia's CEO Ms Fredy Bush said the new shows are part of a package of new programs that NMTV satellite channel started broadcast on May 14, 2007.

"We are pleased that the My World series of shows is broadcasting on NMTV, which is an important step in the expansion of the broadcast advertising opportunities for XFMedia's Advertising group," Ms Bush said. "We are delighted to be able to work with them on selling advertising space associated with this new program which targets the high net-worth audience."

XFMedia's Advertising Group handles nationwide advertising for television, newspapers, magazines, online and outdoor media, among which XFMedia possesses exclusive rights to on-campus billboards in select Shanghai universities, as well as advertising for radio stations in Beijing and Shanghai. The Advertising Group designs, produces and places advertising for both in-house and outside clients.

About Xinhua Finance Media Limited

Xinhua Finance Media ("XFMedia"; Nasdaq: XFML) is China's leading diversified financial and entertainment media company targeting high net worth individuals nationwide. The company reaches its target audience via TV, radio, newspapers, magazines and other distribution channels. Through its five synergistic business groups, Advertising, Broadcast, Print, Production and Research, XFMedia offers a total solution empowering clients at every stage of the media process and keeping people connected and entertained.

Headquartered in Beijing, the company has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more information, please visit www.xinhuafinancemedia.com .

Xinhua Finance Media is a subsidiary of Xinhua Finance Limited ("XFL"; TSE Mothers: 9399), China's premier financial information and media service provider. XFL owns 36.9% of the equity and 85.4% of the voting rights of XFMedia through its holding of class B common shares, which have ten votes per share. The investing public, the company's China partners, executives and staff own class A common shares in the company with one vote per share. The dual-class common share structure was created to accommodate the regulatory landscape of China's media sector.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," ''confident'' and similar statements. Among other things, expectations about the Chinese television market and quotations from management in this announcement contain forward-looking statements. Statements that are not historical facts, including statements about XFMedia's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties are risks outlined in XFMedia's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. All information provided in this press release is as of the date of release, and XFMedia undertakes no duty to update such information, except as required under applicable law.

For more information:

China

Xinhua Finance Media

Ms. Joy Tsang

Tel: +86-21-6113-5999

Email: joy.tsang@xinhuafinancemedia.com

United States

Taylor Rafferty Mr. John Dudzinsky

Tel: +1-212-889-4350

Email: john.dudzinsky@taylor-rafferty.com

Source: Xinhua Finance Media
Keywords: Advertising
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