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Noah Education Appoints Vice President of Sales and Marketing

2009-02-09 17:23 700

SHENZHEN, China, Feb. 9 /PRNewswire-Asia-FirstCall/ -- Noah Education Holdings Ltd. (NYSE: NED) ("Noah" or “the Company”), a leading provider of supplementary education services in China, today announced the expansion of its management team with the appointment of Yi Liu as Vice President of Sales and Marketing, effective immediately. Mr. Liu brings more than 14 years of sales and marketing experience in the consumer products industry, including serving in senior management positions at Lenovo.

“Yi brings a strong track record of building and leading high-performing sales and marketing teams in the consumer products industry,” said Dong Xu, Noah’s chairman and chief executive officer. “We expect to tap Yi’s proven capability to lead the realignment of Noah’s existing product distribution channels, while further developing and expanding the Company’s distribution networks to successfully position Noah for solid continued growth. I am delighted to welcome him to our management team.”

During his 14-year tenure at Lenovo, Mr. Liu held several senior sales and marketing management positions with increasing responsibilities, serving the past two years as Director of Global Channel Sales and Marketing for Lenovo’s consumer business worldwide. In this position, he was responsible for strategy formulation, market development and business planning across Lenovo’s global consumer products division, as well as establishing and managing distributor relationships and business partnerships. Prior to that, he served for several years as Deputy General Manager of Channel Sales and Marketing for the Greater China region, responsible for building channels and distribution networks throughout China, Taiwan and Hong Kong. Mr. Liu was named as one of the top 50 outstanding executives by Lenovo China and led numerous

award-winning marketing campaigns. He received both Master and Bachelor’s degrees in Engineering from Tsinghua University in Beijing.

About Noah

Noah Education Holdings Limited ("Noah") is a leading provider of supplementary education content to China’s elementary and middle school students. Noah’s core offering includes the development and marketing of electronic learning products (ELPs), interactive educational courseware content, software, on- and offline delivery platforms and after-school education services. Noah combines standardized education content with innovative digital and multimedia technologies to create a dynamic learning experience and improve academic performance for students throughout China. Noah has developed a nationwide sales network, powerful brand image, and accessible and diverse delivery platforms to bring its innovative content to the growing student population. The interactive and comprehensive services Noah offers will enable students and teachers to engage in knowledge-sharing communities, all centered around the Noah brand. Noah was founded in 2004 and is listed on the New York Stock Exchange under the ticker symbol NED.

For more information about Noah, please visit http://www.noahedu.com.cn .

Safe Harbor Statement

This press release contains forward-looking statements that reflect Noah’s current expectations and views of future events that involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Noah has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its financial condition, results of operations, business strategy and financial needs. Actual future results may be materially different from what Noah expects. Information regarding these risks, uncertainties and other factors is included in Noah’s most recent Annual Report on Form 20-F and other filings with the SEC.

For more information, please contact:

Investor Contact:

Wendy Li

Noah Education Holdings Ltd

Tel: +86-755-8204-3194

Email: lixin@noahedu.com

Investor Relations (US):

Jessica McCormick

Taylor Rafferty

Tel: +1-212-889-4350

Email: noahedu@taylor-rafferty.com

Investor Relations (HK):

Eleanor Tang

Taylor Rafferty

Tel: +852-3196-3712

Email: noahedu@taylor-rafferty.com

Source: Noah Education Holdings Limited
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