Neusoft Mobile Solutions receives Silver Award from GSMA joyn Innovation Challenge

SHENYANG, China, March 13, 2013 /PRNewswire/ -- Neusoft Mobile Solutions, a fully owned subsidiary of Neusoft Corporation (Neusoft), announced that its innovation, 'Family joyn,' received the Silver Award from GSMA joyn Innovation Challenge. The joyn Innovation Challenge was an initiative to encourage innovations based on RCS. The challenge stimulates mobile and web app developers and technology innovators to build on the core capabilities of joyn and explore ideas for new and attractive services. Using the joyn 'innovation accelerator,' a developer can use APIs on a live GSMA Rich Communication Services (RCS) network. As these APIs have already been standardized, it will be easy for any new services to be transferred to a live operator commercial network as they become available.

A competition was held and 17 ideas from 12 companies were short listed. The companies were then asked to present their ideas to the judging panel. The best new ideas were showcased at the GSMA Pavilion at the Mobile World Congress 2013.

Neusoft's 'Family joyn' client is expanding the communication capability within the daily life. The application is mainly targeted at family members who are the most vulnerable and at the same time most valuable - children and elders.

The application offers a simplified and locked RCS user-interface, which ensures the right functions are continuously available. The most important contacts are available under one-click for immediate Voice and Video Share connection. With the RCS real-live location information pull, parents can have continuous information about their children's location and safety.

"The approach for the innovation was set to be very practical and the ground-rule was to create something that can be actually used within real-life" explained Customer Services Manager, Antti Miikkulainen. "Actually the whole idea then started from the daily need at home," he laughs.

Neusoft Mobile Solutions' 'Family joyn' offers excellent enhancement to RCS. The client enables:

• re-use of 2-3 years old returned subscription phones to turn them into "Family joyn" phones;
• "Lifetime SIM" to decrease churn;
• improved RCS knowledge and penetration.

For more information, please contact:

Terry Du
PR Manager
Neusoft Corporation
Phone: +86-24-8366-2306
Email: duch@neusoft.com

Jukka Marjomaa
Sales Director
Neusoft Mobile Solutions
Phone +358-50-573-2328
Email: jukka.marjomaa@neusoft.com