New Term Life Insurance Online at Hong Kong

2014-10-21 10:00 3065

HONG KONG, Oct. 21, 2014 /PRNewswire/ -- Pioneering online insurance provider Hong Kong has expanded its product line with the addition of Term Life Insurance, through a strategic partnership with ACE Life, the global life insurance division of ACE Group. will distribute Term Life with a Total and Permanent Disability option to Hong Kong residents with the ease of buying directly through's website or contact centre. Hong Kong residents will be able to sign up for policies at their convenience without having to go through the trouble of booking an appointment with an agent or doctor or scheduling a time to visit an office.

"We aim to bring simple personal insurance products to consumers, with clear benefits and great value. We believe that for simple insurance like Term Life, you should get a great price and be able to buy online whenever you want," says Chief Executive Officer for Hong Kong, Edip Okur

He added:

"Customers who buy Term Life through can apply 24/7 and enjoy instant cover with immediate access to their policy, without having to make doctor's appointments. And they can also expect the service and convenience of with the peace of mind of one of Hong Kong's leading insurance companies, ACE Life."

Kevin Goulding, Regional President, ACE Life in Asia Pacific said, "Hong Kong is a market that continues to offer significant potential for ACE Life in Asia Pacific. Through this alliance with in Hong Kong, we are synergizing our strengths and expertise to provide customers with high quality financial protection solutions on a convenient and seamless platform. We look forward to a fruitful partnership to surpass the expectations of clients who choose to address their financial needs through this user-friendly platform."

Mr. Allan Lam, Country President of ACE Life in Hong Kong, said, "We are delighted to partner with Direct Asia to fulfil our strategic goal of channel diversification to access more customers. Our Term Life Insurance offers customers a comprehensive range of options to suit their financial protection needs. By leveraging's proven platform, customers have choice and accessibility to financial protection at the finger-tips."

The ACE Group has been operating in Hong Kong for more than 90 years and shares's commitment to ensuring coverage is accessible to its customers. is excited about the partnership and offering Term Life online to Hong Kong residents. Edip Okur says, "Term Life and Total and Permanent Disability cover meets an essential need at very low cost compared to other insurance. If you have family that is dependent on your income, you should consider buying Term Life through today."

The Term Life product available through is a simple yearly renewable term product covering death and with the option of total and permanent disability. It provides extra peace of mind to customers through guaranteed renewability and also a rolling guarantee of premiums, so policyholders always know in advance what their premiums will be.

The product differs from other products in the market which are typically "Level Term", where you pay an average of the whole policy term's premiums each year, meaning you pay more today when you are younger and a lower risk, to subsidize your higher risk in future years. Term Life through however, offers more affordable premiums that are appropriate for your age and risk today, saving you money over time and giving you more control.

About Hong Kong is an innovative direct online insurance provider that began operations in Hong Kong in March 2012. As a dedicated direct personal lines insurer, provides fast and easy access to insurance needs online.

Licensed and regulated by the Office of the Commissioner of Insurance (OCI), provides car, motorcycle, travel, health, and term life insurance through our website --, over the phone and its customer service centre in Wan Chai. is a member of the Hiscox group of companies.

For more information on's insurance offerings, please visit


About ACE Life in Hong Kong

ACE Life is the global life insurance division of ACE Group, one of the world's largest multiline property and casualty insurers. With operations in 54 countries, ACE provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. ACE Limited, the parent company of ACE Group, is listed on the New York Stock Exchange (NYSE: ACE) and is a component of the S&P 500 index. ACE's core operating insurance companies are rated AA for financial strength by Standard & Poor's and A++ by A.M. Best.

With both general and life insurance operations, ACE has been present in Hong Kong for more than 90 years, via acquisitions by its predecessor companies.  Specifically to meet the needs of financial protection and security of its broad range of customers, ACE Life in Hong Kong (ACE Life Insurance Company Ltd.) offers a comprehensive array of quality life and medical insurance products and services.

More information can be found at

ACE Logo

Logo -
Logo -