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Noah Education Develops China's First Handheld Graphic Calculator Technology

2008-01-02 19:42 1248


SHENZHEN, China, Jan. 2 /Xinhua-PRNewswire/ -- Noah Education Holdings Ltd. (“Noah”), (NYSE: NED), a leading provider of interactive education content in China, announced today that it has developed China’s first handheld graphic calculator technology.

Developed in cooperation with Beijing Normal University and featuring content corresponding with China’s official mathematical curriculum, Noah’s innovative graphic calculator is designed to be an important teaching tool for helping Chinese students develop advanced mathematical problem-solving abilities. Compared to systems currently on the market, Noah’s graphic calculator technology, which is downloadable to the company’s leading digital learning devices, or DLDs, will be available at a price point that is affordable for local students.

“By enabling interactive graphic calculations on DLDs for the first time, Noah’s graphic calculator technology will help Chinese students improve their academic performance and give instructors the ability to teach mathematics more effectively in the classroom,” said Mr. Dong Xu, Noah’s chairman and chief executive officer.

“This technology fills an important gap in China’s supplementary education market and is a powerful addition to Noah’s leading education content offering,” continued Mr. Xu. “As the leader in providing supplemental education content through unique portable devices in China, Noah will continue helping students succeed through leveraging our in-house R&D capabilities and relationships with leading content providers to develop more content and expand into new areas.”

Mr. Xu noted that with 291 million children aged 5 to 19 in China and increasing consumer spending on education as the key to a better career and higher income, China’s market for supplementary educational products should continue to experience rapid growth.

Noah’s research and development team, located in Shenzhen, Beijing and Chengdu, consists of approximately 160 engineers. The Company currently holds five domestic patents and has one international and eight domestic pending patent applications.

About Noah

Noah Education Holdings Limited (NYSE: NED) (“Noah”) is a leading provider of interactive education content in China. Noah develops and markets interactive multimedia learning materials mainly to complement prescribed textbooks used in China’s primary and secondary school curricula. Noah delivers content primarily through handheld digital learning devices, or DLDs. In 2007, Noah opened its first after-school tutoring center in Chengdu, China as part of its strategy to become China’s leading brand in supplemental education content and service. For more information about Noah, please visit http://www.noahtech.com.cn .

For investor and media inquiries, please contact:

In China:

Rick Chen

Noah Education Holdings Limited

Tel: +86-755-8204-3465

Email: rick_chen@noah21cn.com

Cathy Li

Ogilvy Public Relations Worldwide (Beijing)

Tel: +86-10-8520-6104

Email: cathy.li@ogilvy.com

In the United States:

Jessica Cohen

Ogilvy Public Relations Worldwide (New York)

Tel: +1-646-460-9989

Email: jessica.cohen@ogilvy.com

Source: Noah Education Holdings Limited
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