HONG KONG, Aug. 17, 2012 /PRNewswire-Asia/ -- As a world-leading provider of corporate news distribution, PR Newswire has recently enhanced its Multimedia News Release (MNR) service. Using the latest technology of HTML 5, the enhanced MNR makes it possible to show multimedia news content via various browsers supported by iOS and most of the Android platforms. The enhancement will not only expand the coverage of multimedia news distribution on mobile devices, but also enhance mobile consumers' news reading experience.
With the development of Internet technology in the past few years, online users have been engaged with more and more video content, making it a fundamental and one of the most important elements in news distribution and marketing. Following this trend, PR Newswire offers MNR service in order to combine text-only news with multimedia content, including videos, pictures, customized background, hyperlinks, file downloads, social media sharing tools and call-for-action buttons. Various types of corporate news content will reach different news websites and journalists so that more target audiences can be engaged in online search engines and social networks. So far, PR Newswire's MNR service has helped many clients such as Adidas, Mercedes-Benz, Johnnie Walker, Tourism Australia, Gates Foundation, Lego, etc. to engage a huge number of audiences.
In the past few years, online surfing and information collecting via mobile devices has become an everyday habit for many news consumers. Thus, PR Newswire has developed its independent iOS App to make it more convenient for consumers and journalists to read news from PR Newswire on their mobile devices. As mobile platforms are now becoming essential channels for many online video audiences, PR Newswire updated its MNR service to follow this trend so that more consumers are able to read multimedia news in a prompt, convenient and comprehensive way. To experience this world-class corporate communication service, simply click the following link on your mobile device: https://www.multivu.com/mnr/57274-loreal-paris-colorist-perfect-hair-shade-mobile-app
Meanwhile, PR Newswire Asia's official website has also added a feature video display module, granting much more impressions of the video content embedded in MNRs.
"According to PR Newswire web analytics, compared to the text-only press release, there is a 77 percent increase in average online views per press release when multimedia elements (e.g. video, picture, hyperlink, file download, customized landing page, etc.) are added," said Brent Li, PR Newswire's Senior Multimedia Product Manager. "Therefore, we encourage companies and organizations to make use of PR Newswire's MNR service as much as possible. Now, PR Newswire's MNR service smoothly extends to mobile platforms and fulfills a much wider coverage."
About PR Newswire
PR Newswire (http://en.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Media Contacts:
Sarah Tam
Regional Marketing Director, Asia ex-China
sarah.tam@prnasia.com
