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Perfect World Announces Recent Business Developments

2009-08-07 19:00 876

BEIJING, Aug. 7 /PRNewswire-Asia/ -- Perfect World Co., Ltd. (Nasdaq: PWRD) (“Perfect World” or the “Company”), a leading online game developer and operator based in China, today announced its recent business developments as of August 7, 2009.

(Logo: http://www.prnasia.com/sa/2009/04/16/200904161852.jpg )

Press Releases Issued During the Period:

June 19, 2009 - Perfect World Raises Guidance for the Second Quarter of 2009

August 6, 2009 - Perfect World Announces New 2D MMORPG “Dragon Excalibur”

EXPANSION PACKS

“Legend of Martial Arts” Expansion pack - “The Island of Ice and Fire”

On July 30, 2009, Perfect World launched “The Island of Ice and Fire” expansion pack for “Legend of Martial Arts.” In this expansion pack, the map of “The Island of Ice and Fire” is opened to players, and the “Storyline Based Leveling System” and “Trophy Collection System” are also introduced. In addition, the quest system has been greatly expanded and the equipment system has been upgraded. The content of the game is thus enhanced.

OVERSEAS LICENSING AGREEMENTS

Licensing “Pocketpet Journey West” to Taiwan, Hong Kong and Macau

On June 22, 2009, Perfect World entered into two new separate licensing agreements with Taiwan Index Corporation Ltd. (“TIC”) and Gamania Digital Entertainment (Hong Kong) Co., Ltd. (“Gamania Hong Kong”), both of which are subsidiaries of Gamania Digital Entertainment Co., Ltd. (OTC: 6180) (“Gamania”), a major online game developer, publisher and operator in Taiwan. Under the terms of the agreements, TIC will operate “Pocketpet Journey West” in Taiwan, and Gamania Hong Kong will operate “Pocketpet Journey West” in Hong Kong and Macau. Launched in 2008 in mainland China, “Pocketpet Journey West” is Perfect World’s first pet-themed 3D MMOPRG.

Licensing “Hot Dance Party” to Taiwan, Hong Kong and Macau

Following the agreements with Gamania to license “Pocketpet Journey West” in Taiwan and in Hong Kong and Macau, Perfect World signed agreements again with Gamania on July 24, 2009, to license “Hot Dance Party” to TIC in Taiwan and to Gamania Hong Kong in Hong Kong and Macau. Launched in 2008 in mainland China, “Hot Dance Party” is Perfect World’s first 3D online casual game.

OVERSEAS LAUNCHES

Launch of “Chi Bi” in Japan

In June 2009, Perfect World launched its 3D MMORPG “Chi Bi” in Japan through its Japanese partner C&C Media Co., Ltd. Based on the Chinese history of the Three Kingdoms, “Chi Bi” features characteristics of traditional Chinese culture and aesthetic graphic designs. The game also contains unique features, such as “18 Legendary Weapon System” and “Battle of the Three Kingdoms System.” The game has been popular since its launch in 2008 in mainland China.

Launch of “Hot Dance Party” in Thailand

In July 2009, Perfect World launched its 3D online casual game “Hot Dance Party” in Thailand through its partner Cubinet Interactive(s) Pte. Ltd. (“Cubinet”). As Perfect World’s long-term partner in Southeast Asia, Cubinet has previously introduced several of Perfect World’s online games in the region and the games were well received in the markets there.

AWARDS

Perfect World Won Three Grand Awards in “Chinese Online Gaming Industry Survey for the Past Decade”

“Chinese Online Gaming Industry Survey for the Past Decade,” which was hosted by the ChinaJoy organization committee and other authoritative institutions came to a close in Shanghai in July 2009. The selection is a review of the achievements of China’s game industry in the past decade, which celebrates and recognizes companies and individuals that have made outstanding contributions in China’s online game industry in the past ten years. Perfect World won three grand awards in the selection: “Top 10 Most Valuable Chinese Online Gaming Companies for the Past Decade,” “Top 10 Most Popular Self-Developed Online Games for the Past Decade of Chinese Online Gaming Industry” for its 3D MMORPG “Perfect World,” and “Top 10 Most Influential Individuals in Chinese Online Gaming Industry for the Past Decade” for Perfect World’s Chairman and Chief Executive Officer Michael Chi.

About Gamania Digital Entertainment Co., Ltd. (http://www.gamania.com )

Gamania Digital Entertainment Co., Ltd. (OTC: 6180) (“Gamania”) is the pan-Asia leading online game developer, publisher and operator, providing high quality online game service to customers. Established in 1995, Gamania, with its headquarter in Taipei, has been working toward expanding the Asian markets and today has operations in Taiwan, Hong Kong, Korea, Japan, and mainland China. In addition to its famous licensed online games, Lineage I and Maple Story, Gamania recently has been striving to develop its in-house titles and other diversified business such as animation. The optimal goal of Gamania is to build a world-class digital entertainment platform.

About C&C Media Co., Ltd. (http://www.cc-media.co.jp )

C&C Media Co., Ltd. (“C&C Media”) was founded in June 2001. Because of its operation philosophies and strength in today’s increasingly competitive Japanese internet business, C&C Media has successfully created a unique market position. In addition, C&C Media has built a website, “MK-STYLE,” featuring online games and game services for individual users. Supported by its strong operations team, the breadth of C&C Media’s operations will continue to grow. Along with the popularization of bandwidth in Japan, the business of C&C Media will extend to digital entertainment areas besides online games.

About Cubinet Interactive(s) Pte. Ltd. (http://www.cubinet.com )

Cubinet Interactive(s) Pte. Ltd. (“Cubinet”) is engaged in developing high-quality game products in the Southeast Asia market. Composed of a large number of senior experts in all aspects, Cubinet also has strong network support and a strong user’s community. In addition to the publication and operation of games in Malaysia and Singapore, Cubinet also develops business throughout the Southeast Asia region. Through cooperation with Perfect World, the company successfully launched “Perfect World II” in Malaysia and Singapore. “Perfect World II” was one of the best performing online games in Southeast Asia in 2007. In addition, the company also introduced Perfect World’s other games such as “Legend of Martial Arts,” “Chi Bi” and “Zhu Xian” to the region where they also became popular.

About Perfect World Co., Ltd. (http://www.pwrd.com )

Perfect World Co., Ltd. (NASDAQ: PWRD) is a leading online game developer and operator based in China. Perfect World primarily develops online games based on proprietary game engines and game development platforms. The Company’s strong technology and creative game design capabilities, combined with extensive local knowledge and experience, enable it to frequently and rapidly introduce popular games that are designed to cater to changing customer preferences and market trends in China. The Company’s current portfolio of self-developed online games includes massively multiplayer online role playing games (“MMORPGs”): “Perfect World,” “Legend of Martial Arts,” “Perfect World II,” “Zhu Xian,” “Chi Bi,” “Pocketpet Journey West” and “Battle of the Immortals;” and an online casual game: “Hot Dance Party.” While a substantial portion of the revenues are generated in China, the Company’s games have been licensed to leading game operators in a number of countries and regions in Asia, Europe and South America. The Company also generates revenues from game operations in North America. The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time.

Safe Harbor Statements

This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “future,” “plans,” “believes” and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, changes of the regulatory environment in China, and economic slowdown in China and/or elsewhere. Further information regarding these and other risks is included in Perfect World’s filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

For further information, please contact

Perfect World Co., Ltd.

Vivien Wang

Investor Relations Officer

Tel: +86-10-5885-1813

Fax: +86-10-5885-6899

Email: ir@pwrd.com

Web: http://www.pwrd.com

Christensen Investor Relations

Kathy Li

Tel: +1-480-614-3036

Fax: +1-480-614-3033

Email: kli@christensenir.com

Roger Hu

Tel: +852-2117-0861

Fax: +852-2117-0869

Email: rhu@christensenir.com

Source: Perfect World Co., Ltd.
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