-- Reignites the Fire of Chi Bi --
BEIJING, April 30 /Xinhua-PRNewswire/ -- Perfect World Co., Ltd. (Nasdaq: PWRD) ("Perfect World" or the "Company"), a leading online game developer and operator in China, today announced that it collaborates with Intel, the world leader in silicon innovation, and Haier Information Technology Co., Ltd. ("Haier"), a famous supplier of computer products on a marketing campaign. As a part of the collaboration, Perfect World’s "Chi Bi," the Company’s first 3D massively multiplayer online role playing game ("MMORPG") based on Chinese history, the famous Three Kingdoms period, will be the key visual component of the campaign that has been designed to show off Haier’s latest Runyan Rui Zhi T68 notebook computers and Spark Light Runyan personal computers featuring the latest Intel(R) Centrino(R) processor technology with the 45 nm Intel(R) Core(TM) 2 Duo processor, which will bring superior experience to online game players.
In January 2008, Intel released the latest Intel(R) Centrino(R) Processor Technology featuring Intel(R) Core(TM)2 Duo processor, providing the core technology for Haier’s and other famous computer products suppliers’ computers. "Chi Bi" plays an important role in the marketing campaign due to its visually stunning and high quality aspects. The game has been optimized for the latest Intel(R) Centrino(R) Processor Technology, which enables the outstanding performance of Chi Bi’s high-definition and 3D rendering features on Haier’s computers.
Commenting on the cooperation, Vice President of Perfect World, Ms. Ruby Wang, said, "I believe our cooperation with Intel and Haier will further enhance the attractiveness of our online games, demonstrate the excellence of ‘Chi Bi’, which is developed on our proprietary 3D Angelica game engine, and show off our proprietary technology capabilities. The high-end performance of Haier notebooks coupled with the latest Intel(R) Centrino(R) Processor Technology will allow online game players to truly experience the 3D effects of our products."
On April, 30, 2008, the three companies jointly held a press conference to announce the collaboration and to kick off the marketing campaign.
This joint press conference was hosted by Mr. Ma Xiangyang, Chief Editorial Assistant of Sohu.com Inc., Ms. Ruby Wang, Vice President of Perfect World, Mr. Fang Chunsong, Vice President of Haier, and Mr. Karl Wu, Consumer Marketing Group Director, Intel China all attended the press conference. The media interviews focused on the purpose, goal, and influence of the cooperation, and the high-definition images of Chi Bi demonstrated by Haier’s notebook computer with the latest Intel(R) Centrino(R) Processor Technology, which impressed all the attendants at the press conference.
The promotion period is expected to start on May 1, 2008 and will end on July 31, 2008.
About Intel
Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com .
Enterprise Profile of Haier Computer
Haier Computer, a fast-growing brand in China IT industry, was established jointly by Haier Group and Taiwan Pouchen Group. Presently, Haier Computer allocates its world-top manufacture bases of desktop and notebook computers in Guangdong and Kunshan.
Statistics from IDC, an international authoritative research institution, indicated, Haier notebook computer has pushed far ahead of many domestic and overseas brands, leading the 2nd place among the domestic brands in Chinese market in a continual 6 quarters.
Haier Computer, with the brand and network advantages of Haier Group, has built up a cooperative relationship with the global IT suppliers, as Intel, Microsoft, NVIDIA, Foxconn and PROVIEW, etc., and has established a Haier & Intel Innovative Product Research Center and a digital high definition lab. Haier Computer has successively developed a variety of unique products such as Haier Runyan Desktop Computer Series, Runqing Notebook Computer Series, Jiajiale (joy in every family in English), luxury notebook and the LEMODO commercial computers (known as never halt), etc. It successfully passed MTBF test on stability for 120,000 hr by the state authoritative organization and has been awarded many honors as China Environment Protection Bureau "Green Star" by the national authority, 2007 Annual Innovative Enterprise in China Information Industry, and an honorable enterprise for supporting information construction in pilot rural areas by Ministry of Information Industry.
In the global market, Haier Computer takes up a "going overseas" strategy. In August 2007, it succeeded in putting 10 global rivals out and got a huge order of 100,000 sets in Macedonia government global bidding. In Europe, it successfully accessed the professional channels as Carrefour and Media Market. In Latin America, it won a project of 15 million USD and accessed over 20 countries and areas. In CES International Consumer Electronics Show Las Vegas, January 2008, Haier VM notebook computer was awarded "Global Top Fashionable Computer".
Haier Computer is marching towards its goal -- to be a world-top IT brand!
About Perfect World Co., Ltd. ( http://www.pwrd.com )
Perfect World Co., Ltd. (Nasdaq: PWRD) is a leading online game developer and operator in China. Perfect World primarily develops three-dimensional ("3D") online games based on the proprietary Angelica 3D game engine and game development platform. The Company’s strong technology and creative game design capabilities, combined with extensive local knowledge and experience, enable it to frequently and rapidly introduce popular games that are designed to cater to changing customer preferences and market trends in China. The Company’s current portfolio of self-developed 3D online games includes 3D massively multiplayer online role playing games ("MMORPGs"): "Perfect World," "Legend of Martial Arts," "Perfect World II," "Zhu Xian," and "Chi Bi;" and a 3D casual game: "Hot Dance Party." While most revenues are generated in China, the Company’s games have been licensed to leading game operators in more than ten countries and regions. The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time.
Safe Harbor Statements
This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans," "believes" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, and changes of the regulatory environment in China. Further information regarding these and other risks is included in Perfect World’s filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.
For further information, please contact
Perfect World Co., Ltd.
Vivien Wang
Investor Relations Officer
Tel: +86-10-5885-1813
Fax: +86-10-5885-6899
Email: ir@pwrd.com
http://www.pwrd.com
Christensen Investor Relations
Peter Homstad
Tel: +1-480-614-3026
Fax: +1-480-614-3033
Email: phomstad@christensenir.com
Jung Chang
Tel: +852-2117-0861
Fax: +852-2117-0869
Email: jchang@christensenir.com
