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Perfect World Launches 'Zhu Xian' in Taiwan Through Soft-World

2008-07-11 18:51 4325

BEIJING, July 11 /Xinhua-PRNewswire/ -- Perfect World Co., Ltd. (Nasdaq: PWRD) (“Perfect World” or the “Company”), a leading online game developer and operator in China, today announced that “Zhu Xian” was launched in Taiwan through Game Flier International Corp., a subsidiary of Soft-World International Corp. (TSEC: 5478) (“Soft-World”) on June 30, 2008. A press conference was held to announce the news. Mr. Zhu Qi, Senior Vice President of Perfect World, Mr. Chin-Po Wang, Chairman of Soft-World and Taiwanese star Ms. Patty Hou, all attended the press conference in “Zhu Xian” costumes.

“Zhu Xian,” an online game developed based on a popular Internet novel with the same name, has been well-received by domestic online game players since its launch in China in 2007. Licensing agreements for exporting the game to nine countries and regions including Taiwan have been signed so far. This is Perfect World’s third game that has been launched in Taiwan through Soft-World and follows the successful releases of “Perfect World II” and “Legend of Martial Arts.”

Mr. Zhu Qi, Senior Vice President of Perfect World commented, “It has been nearly two years since we first licensed ‘Perfect World II’ to Soft-World in 2006. With Soft-World’s strong operating capabilities, our games have been praised by players in Taiwan. I hope we can continue to work together to bring more outstanding domestic online games to players in Taiwan.”

Mr. Chin-Po Wang, Chairman of Soft-World added, “‘Zhu Xian’ has attracted many players during the closed beta testing period in Taiwan. With Soft-World’s continuous effort and Perfect World’s excellence in localization, I believe this game will become one of the most popular online games in Taiwan.”

About Soft-World International Corporation

Soft-World International Corporation (TSEC: 5478) (“Soft-World”) is one of the most successful online game operators in Taiwan. Soft-World has operated in Taiwan for over 20 years and has attained numerous achievements in the Greater China area. Soft-World’s core business has diversified into developing, operating, distributing, marketing, and media/publishing. Soft-World creates self-developed games (both online and packaged) and licenses third party games, and features well-developed distribution channels, creative marketing teams, and a strong publishing department. Soft-World values its employees and their skills, resources, and experience. Soft-World currently has over 1,300 dedicated employees worldwide that help service its 16 million customers.

About Perfect World Co., Ltd. (http://www.pwrd.com)

Perfect World Co., Ltd. (Nasdaq: PWRD) is a leading online game developer and operator in China. Perfect World primarily develops three-dimensional (“3D”) online games based on the proprietary Angelica 3D game engine and game development platform. The Company’s strong technology and creative game design capabilities, combined with extensive local knowledge and experience, enable it to frequently and rapidly introduce popular games that are designed to cater to changing customer preferences and market trends in China. The Company’s current portfolio of self-developed online games includes 3D massively multiplayer online role playing games (“MMORPGs”): “Perfect World,” “Legend of Martial Arts,” “Perfect World II,” “Zhu Xian,” and “Chi Bi;” and a 3D casual game: “Hot Dance Party.” While most revenues are generated in China, the Company’s games have been licensed to leading game operators in more than ten countries and regions. The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time.

Safe Harbor Statements

This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “future,” “plans,” “believes” and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, and changes of the regulatory environment in China. Further information regarding these and other risks is included in Perfect World’s filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

For further information, please contact

Perfect World Co., Ltd.

Vivien Wang

Investor Relations Officer

Tel: +86-10-5885-1813

Fax: +86-10-5885-6899

Email: ir@pwrd.com

http://www.pwrd.com

Christensen Investor Relations

Peter Homstad

Tel: +1-480-614-3026

Fax: +1-480-614-3033

Email: phomstad@christensenir.com

Jung Chang

Tel: +852-2117-0861

Fax: +852-2117-0869

Email: jchang@christensenir.com

Source: Perfect World Co., Ltd.
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