Phoenix New Media Broadens Product Offering

BEIJING, September 9, 2011 /PRNewswire-Asia/ -- Phoenix New Media Limited (NYSE: FENG), a leading new media company in China ("Phoenix New Media", "PNM" or the "Company"), announces the release of the beta version of its light-blogging product, "Kuaibo" or "Quick Blog" on September 6, 2011.

Kuaibo provides users with a new means of accessing and interacting with PNM branded and premium content. Furthermore, it enhances the ability of users to easily discover, connect and interact with others who share similar interests on diverse topics like; fashion, entertainment, current affairs, travel, and food. Kuaibo's innovative platform allows users to supplement PNM content by sharing their own thoughts, images, music and videos. Kuaibo fills the gap between micro-blogging products, which target the mass market for general dissemination of short and quick information, and general blogs which target specific audiences with more in-depth content. Specifically, Kuaibo enhances the expressiveness and convenience of interactive features with rich multimedia features, to better suit PNM's core audience of high-end users, and to supplement the content to PNM's existing platform.

Kuaibo broadens the channels through which users may access and interact with PNM's content and fellow users to better enable access and interaction anytime, anywhere and on any device. New users can visit k.ifeng.com to register for and access Kuaibo's services and PNM's large content platform. Kuaibo's mobile applications for iOS and Android operating systems are available for free from the iTunes Store and Android Market respectively. Windows mobile application is expected to be launched later this year.

Mr. Shuang Liu, Chief Executive Officer, stated, "We believe Kuaibo has the potential to be a powerful supplement to our robust converged media platform. Our growing user base of over 220 monthly unique visitors is a rich source of new content. Kuaibo will leverage our large user base and differentiated content by linking our branded and premium content offerings with our highly educated and active end users, as well as serving as a unique conduit for them to connect with one another. This highly engaging platform will enhance end user stickiness and enable us to provide new and innovative advertising solutions for advertisers. Through controlled development, rollout and investments, we will monitor users' behavior and trends to further develop Kuaibo accordingly."

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is the leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, PNM enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. PNM's platform includes its ifeng.com channel, consisting of its ifeng.com website, its video channel, comprised of its dedicated video vertical and video services and applications, and its mobile channel, including its mobile Internet website and mobile Internet and value-added services ("MIVAS").